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FIVE. Cachacos and Levantados
On the Politics of “Measuring Up”
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Chapters in this book
- Frontmatter i
- Contents v
- Preface and Acknowledgments vii
- Introduction 1
- ONE. The Immateriality of the Mall 17
- TWO. The Globalization of Retail and the Rise of Shopping Mall Professionals 44
- THREE. Retail Wars 69
- FOUR. Inside the Class-Stratifi ed Mall 93
- FIVE. Cachacos and Levantados 113
- SIX. Shopping Mall Fashionistas 134
- Conclusion 161
- Notes 175
- Bibliography 187
- Index 205
Chapters in this book
- Frontmatter i
- Contents v
- Preface and Acknowledgments vii
- Introduction 1
- ONE. The Immateriality of the Mall 17
- TWO. The Globalization of Retail and the Rise of Shopping Mall Professionals 44
- THREE. Retail Wars 69
- FOUR. Inside the Class-Stratifi ed Mall 93
- FIVE. Cachacos and Levantados 113
- SIX. Shopping Mall Fashionistas 134
- Conclusion 161
- Notes 175
- Bibliography 187
- Index 205
