Chapters in this book

1. Frontmatter i
2. Contents ix
3. List of Illustrations xi
4. Acknowledgments xiii
5. Foreword xvi
6. Preface to the 2012 Edition xx
7. Introduction 1
8. Chapter 1. “Don’t Panic, I’m Hispanic”: The Trends and Economy of Cultural Flows 23
9. Chapter 2. Knowledges: Facts and Fictions of a People as a Market 56
10. Chapter 3. Images: Producing Culture for the Market 88
11. Chapter 4. Screening the Image 126
12. Chapter 5. Language and Culture in the Media Battle Zone 153
13. Chapter 6. The Focus (or Fuck Us) Group: Consumers Talk Back, or Do They? 181
14. Chapter 7. Selling Marginality: The Business of Culture 216
15. Notes 241
16. References 259
17. Index 283