Chapters in this book

1. Frontmatter i
2. Contents vi
3. Preface ix
4. Introduction 1
5. 1. Almanacs and Calendars 13
6. 2. Americans Abroad 23
7. 3. Beer, Wine, and Other Drinking Ephemera 41
8. 4. Broadsides, Handbills, and Posters 53
9. 5. Brochures and Advertising Literature 63
10. 6. Business Cards 77
11. 7. Diet and Health 89
12. 8. Labels 99
13. 9. Match Covers 119
14. 10. Menus 135
15. 11. Postcards 157
16. 12. Recipe Books and Product Pamphlets 173
17. 13. Sheet Music 193
18. 14. Stoves, Canning, and Cooking Classes 205
19. 15. Trade cards 223
20. 16. Valentines and Mottos 245
21. 17. Wrappers and Packaging 257
22. 18. Wild cards 267
23. Epilogue 277
24. Acknowledgments 279
25. Notes 281
26. Bibliography 285
27. Index 291