Contents

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Illustrations ix
4. Acknowledgments xi
5. Introduction 1
6. 1. Similitude and Global Relationships: Self-Representation in Mutsamudu 13
7. 2. The Social Logics of Need: Consumer Desire in Mombasa 34
8. 3. The Global Repercussions of Consumerism: East African Consumers and Industrialization 59
9. 4. Cosmopolitanism and Cultural Domestication: Consumer Imports in Zanzibar 88
10. 5. Symbolic Subjection and Social Rebirth: Objectification in Urban Zanzibar 117
11. 6. Picturesque Contradictions: Taxonomies of East Africa 147
12. Conclusion 171
13. Notes 177
14. Selected Bibliography 237
15. Index 259