5. “Hertz, Don’t It?” White “Colorblindness” and the Mark(et)ings of O. J. Simpson (with Leola Johnson)

Chapters in this book

1. Frontmatter i
2. Contents vii
3. Acknowledgments ix
4. ONE: STILL WHITE
5. 1. All about Eve, Critical White Studies, and Getting Over Whiteness 1
6. 2. Smear Campaign: Giuliani, the Holy Virgin Mary, and the Critical Study of Whiteness 27
7. 3. White Looks and Limbaugh’s Laugh 44
8. 4. White Workers, New Democrats, and Affirmative Action 55
9. 5. “Hertz, Don’t It?” White “Colorblindness” and the Mark(et)ings of O. J. Simpson (with Leola Johnson) 68
10. TWO: TOWARD NONWHITE HISTORIES
11. 6. Nonwhite Radicalism: Du Bois, John Brown, and Black Resistance 97
12. 7. White Slavery, Abolition, and Coalition: Languages of Race, Class, and Gender 103
13. 8. The Pursuit of Whiteness: Property, Terror, and National Expansion, 1790–1860 121
14. 9. Inbetween Peoples: Race, Nationality, and the “New-Immigrant” Working Class (with James Barrett) 138
15. 10. Plotting against Eurocentrism: The 1929 Surrealist Map of the World 169
16. THREE: THE PAST/PRESENCE OF NONWHITENESS
17. 11. What If Labor Were Not White and Male? 179
18. 12. Mumia Time or Sweeney Time? 203
19. 13. In Conclusion: Elvis, Wiggers, and Crossing Over to Nonwhiteness 212
20. Notes 241
21. Credits 313
22. Index 315