Chapters in this book

1. Frontmatter i
2. Contents v
3. Illustrations And Tables vii
4. Acknowledgments xiii
5. Abbreviations xv
6. Part I: Introduction
7. 1. On The History Of The Book In China 3
8. 2. The Ascendance Of The Imprint In China 55
9. Part II: Commercial Publishing And The Expanding Market For Books
10. 3. Of Three Mountains Street: The Commercial Publishers Of Ming Nanjing 107
11. 4. Constructing New Reading Publics In Late Ming China 152
12. 5. Reading The Best-Sellers Of The Nineteenth Century: Commercial Publishing In Sibao 184
13. Part III: Publishing For Specialized Audiences
14. 6. Niche Marketing For Late Imperial Fiction 235
15. 7. Printing As Performance: Literati Playwright-Publishers Of The Late Ming 267
16. 8. Qing Publishing In Non-Han Languages 304
17. 9. “Preserving The Bonds Of Kin”: Genealogy Masters And Genealogy Production In The Jiangsu-Zhejiang Area In The Qing And Republican Periods 332
18. Part IV: The Book As A Visual Medium
19. 10. Visual Hermeneutics And The Act Of Turning The Leaf: A Genealogy Of Liu Yuan’S Lingyan Ge 371
20. 11. Didactic Illustrations In Printed Books 417
21. Glossary 451
22. Works Cited 471
23. Contributors 511
24. Index 513