SELLING TO MS. CONSUMER

Chapters in this book

1. Frontmatter I
2. CONTENTS V
3. PREFACE IX
4. INTRODUCTION: ENTERTAINMENT AS SOCIAL CONTROL 1
5. Further Readings 24
6. Part I Media and Manipulation
7. INTRODUCTIO 29
8. Further Readings 32
9. RESHAPING THE TRUTH: PRAGMATISTS AND PROPAGANDISTS IN AMERICA 34
10. SELLING TO MS. CONSUMER 43
11. THE BLOCKBUSTER DECADES: THE MEDIA AS BIG BUSINESS 53
12. THE CORPORATE COMPLAINT AGAINST THE MEDIA 64
13. CONSERVATIVE MEDIA CRITICISM: HEADS I WIN, TAILS YOU LOSE 81
14. Part II Capitalism and American Mythology
15. INTRODUCTION 97
16. Further Readings 104
17. DOUBLESPEAK AND IDEOLOGY IN ADS: A KIT FOR TEACHERS 106
18. STARS, STATUS, MOBILITY 116
19. FROM MENACE TO MESSIAH: THE HISTORY AND HISTORICITY OF SUPERMAN 124
20. DOMESTICATING NATURE 139
21. THE INFANTILIZING OF CULTURE 145
22. Part III Moments of Historical Consciousness
23. INTRODUCTION 157
24. Further Readings 161
25. SHIRLEY TEMPLE AND THE HOUSE OF ROCKEFELLER 164
26. FRANK CAPRA AND THE POPULAR FRONT 178
27. THE POLITICS OF POWER IN ON THE WATERFRONT 184
28. MACHISMO AND HOLLYWOOD'S WORKING CLASS 201
29. GIMME SHELTER: FEMINISM, FANTASY, AND WOMEN'S POPULAR FICTION 216
30. Part IV The Mass-Mediation of Popular and Oppositional Culture
31. INTRODUCTION 233
32. Further Readings 237
33. TELEVISION'S SCREENS: HEGEMONY IN TRANSITION 240
34. THE SEARCH FOR TOMORROW IN TODAY'S SOAP OPERAS 266
35. THE BLUES TRADITION: POETIC REVOLT OR CULTURAL IMPASSE? 279
36. WORKING PEOPLE'S MUSIC 293
37. ROCK AND POPULAR CULTURE 309
38. Part V: Ideology in Perception, Structure, and Genre
39. INTRODUCTION 323
40. INTRODUCTION 329
41. REPRESENTATION AND THE NEWS NARRATIVE: THE WEB OF FACTICITY 331
42. BERTOLT BRECHT AND DAFFY DUCK: TOWARD A POLITICS OF SELFREFLEXIVE CINEMA? 345
43. WOMEN AND REPRESENTATION: CAN WE ENJOY ALTERNATIVE PLEASURE? 357
44. MASTERPIECE THEATRE AND THE USES OF TRADITION 373
45. THE LIBERATING POTENTIAL OF THE FANTASTIC IN CONTEMPORARY FAIRY TALES FOR CHILDREN 384
46. Part VI Media, Literacy, and Political Socialization
47. INTRODUCTION 407
48. Further Readings 417
49. THE TEACHINGS OF THE MEDIA CURRICULUM 421
50. CLASS AS THE DETERMINANT OF POLITICAL COMMUNICATION 431
51. CHARTING THE MAINSTREAM: TELEVISION'S CONTRIBUTIONS TO POLITICAL ORIENTATIONS 441
52. MASS CULTURE AND THE ECLIPSE OF REASON: THE IMPLICATIONS FOR PEDAGOGY 465
53. Part VII From the Halls of Montezuma to the Shores of Tripoli: Cultural Imperialism
54. INTRODUCTION 473
55. Further Readings 478
56. AMBUSH AT KAMIKAZE PASS 480
57. SPORTS AND THE AMERICAN EMPIRE 499
58. INTRODUCTION TO HOW TO READ DONALD DUCK 516
59. THE GREAT PARACHUTIST 530
60. MEDIA IMPERIALISM? 540
61. Part VIII Alternatives and Cultural Activism
62. INTRODUCTION 555
63. Further Readings 558
64. SHOULD NEWS BE SOLD FOR PROFIT? 564
65. AN ALTERNATIVE AMERICAN COMMUNICATIONS SYSTEM 568
66. PACIFICA RADIO AND THE POLITICS OF CULTURE 577
67. A COURSE ON SPECTATOR SPORTS 591
68. RETHINKING GUERRILLA THEATER, 1971,1985 599
69. PUBLIC ACCESS TELEVISION: ALTERNATIVE VIEWS 610