Chapters in this book

1. Frontmatter I
2. CONTENTS VII
3. Acknowledgments IX
4. Introduction 1
5. 1 CONFESSIONS AND REBUTTALS: THE PLIGHT OF THE SOULLESS CORPORATION 7
6. 2 AT&T: THE VISION OF A LOVED MONOPOLY 48
7. 3 CORPORATE MORALE IN WAR AND PEACE: ADVOCACY, INDUSTRIAL STATESMANSHIP, AND HUMANIZATION 88
8. 4 A "CORPORATION CONSCIOUSNESS": GENERAL MOTORS, GENERAL ELECTRIC, AND THE BRUCE BARTON FORMULA 130
9. 5 TO BE AN INSTITUTION: THE SERVICE IDEAL AND THE INSTITUTIONAL STYLE 164
10. 6 THE 1930s: SAVE THE SYSTEM 202
11. 7 THE CORPORATIONS COME TO THE FAIR: THE VISIT TO THE FACTORY TRANSFORMED 249
12. 8 LITTLE TOWNS AND BIG CORPORATIONS: THE WARTIME IMAGERY OF A NATION UNITED 312
13. Conclusion: Like a Good Neighbor 357
14. Abbreviations of Archival Sources 365
15. Notes 369
16. Sources for Illustrations 441
17. Index 447