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Automotive Management
This chapter is in the book Automotive Management

Chapters in this book

  1. Front Matter I
  2. 1 The Automotive Value Chain 1
  3. 2 The Brand as a Central Value Component in the Automotive Industry 5
  4. 3 Strategic Alliances in the Automotive Sector 35
  5. 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles 43
  6. 5 Product Policies in the BRIC Countries 87
  7. 6 The Changing Business Field of the Automotive Financial Service Providers 109
  8. 7 Mobility Needs and Mobility Concepts 141
  9. 8 Strategic Currency Management for Automotive Manufacturers 171
  10. 9 Maximizing Shareholder Value in the Automotive Sector 193
  11. 10 Automotive Industry or Mobility Industry in the Year 2020 217
  12. Back Matter 223
https://doi.org/10.1524/9783486736168.bm

Chapters in this book

  1. Front Matter I
  2. 1 The Automotive Value Chain 1
  3. 2 The Brand as a Central Value Component in the Automotive Industry 5
  4. 3 Strategic Alliances in the Automotive Sector 35
  5. 4 Strategic Development Potential of the Automotive Industry – The Example of Electric Vehicles 43
  6. 5 Product Policies in the BRIC Countries 87
  7. 6 The Changing Business Field of the Automotive Financial Service Providers 109
  8. 7 Mobility Needs and Mobility Concepts 141
  9. 8 Strategic Currency Management for Automotive Manufacturers 171
  10. 9 Maximizing Shareholder Value in the Automotive Sector 193
  11. 10 Automotive Industry or Mobility Industry in the Year 2020 217
  12. Back Matter 223
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