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Marketing
This chapter is in the book Marketing

Chapters in this book

  1. Front Matter I
  2. I Grundlagen des Marketing 1
  3. II Marketinganalyse 11
  4. III Strategisches Marketing 62
  5. IV Operatives Marketing 125
  6. V Marketingplanung und -kontrolle 283
  7. Back Matter 297
https://doi.org/10.1524/9783486700046.bm

Chapters in this book

  1. Front Matter I
  2. I Grundlagen des Marketing 1
  3. II Marketinganalyse 11
  4. III Strategisches Marketing 62
  5. IV Operatives Marketing 125
  6. V Marketingplanung und -kontrolle 283
  7. Back Matter 297
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