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Chapters in this book
- Front Matter I
- I Grundlagen des Marketing 1
- II Marketinganalyse 11
- III Strategisches Marketing 62
- IV Operatives Marketing 125
- V Marketingplanung und -kontrolle 283
- Back Matter 297
Chapters in this book
- Front Matter I
- I Grundlagen des Marketing 1
- II Marketinganalyse 11
- III Strategisches Marketing 62
- IV Operatives Marketing 125
- V Marketingplanung und -kontrolle 283
- Back Matter 297