3 Selling Nutrition: Current Directions in Food Fortification and Nutrition-Related Marketing

Chapters in this book

1. Frontmatter i
2. Contents v
3. Acknowledgements vii
4. Introduction 1
5. Part I Food Promotion
6. 1 Communicating Food Quality: Food, Packaging, and Place 21
7. 2 The Food Retail Environment in Canada: Shaping What Canadians Eat and How They Communicate About Food 35
8. 3 Selling Nutrition: Current Directions in Food Fortification and Nutrition-Related Marketing 53
9. 4 Insider Voice Edible Canada: The Growth of Culinary Tourism 67
10. Part II Food and Communication
11. 5 La cuisinière canadienne: The Cookbook as Communication 75
12. 6 The Dinner Party: Reworking Tradition Through Contemporary Performance 89
13. 7 Canadian Food Radio: Conjuring Nourishment for Canadians Out of Thin Air 107
14. 8 Of Men and Cupcakes: Baking Identities on Food Network 129
15. 9 Insider Voice Snapshots of a Canadian Cuisine 145
16. 10 Insider Voice Everybody’s a Critic: A Memoir 153
17. Part III Food Controversy
18. 11 Making the “Perfect Food” Safe: The Milk Pasteurization Debate 163
19. 12 Kraft Dinner® Unboxed: Rethinking Food Insecurity and Food 185
20. 13 Hipster Hunters and the Discursive Politics of Food Hunting in Canada 203
21. 14 Lies, Damned Lies, and Locavorism: Bringing Some Truth in Advertising to the Canadian Local Food Debate 229
22. 15 Communication, Crisis, and Contaminated Meat: A Tale of Two Food Scares 251
23. 16 Canaries in the Supermarket: Moral Panic, Food Marketing and Children’s Eating 273
24. 17 “Death on a Plate”: Communicating Food Fears in Modern North America 297
25. List of Contributors 313
26. Index 319