Chapters in this book

1. Frontmatter i
2. CONTENTS v
3. Power Plays: Communication and Control in Canadian Sports 1
4. Part I The Medium Is the Money
5. 1 Troubles in the Toy Department: Conflicts of Interest, the Triumph of Trivia, and the Changing Face of Sports Journalism 31
6. 2 The Hall of Mirrors 41
7. 3 The End of CBC Sports? 55
8. 4 Playing Make-Believe: How Fantasy Leagues Have Changed Sports 79
9. Part II Searching for Heroes in the New Media World
10. 5 Questioning Assumptions: A Comparison of Canadian and American University Sports 95
11. 6 Of Home Teams and Visiting Players: Imports and Substitutions in Canadian Professional Sports 117
12. 7 The Changing World of Sports in Québec 137
13. 8 The Olympics as an Iconic Event: The Question of National Unity and the Vancouver 2010 Games 157
14. 9 Debating Disability: Paralympic Athletes and the Media 175
15. Part III Hockey Night in Canada
16. 10 Hockey, Concussions, and the Media 195
17. 11 The Hockey Calgary Body-Checking Vote: Colliding Views 209
18. 12 Goodbye, Gordie Howe: Sport Participation and Class Inequality in the “Pay for Play” Society 223
19. 13 Cultivating Distinction Through Hockey as Commodity 247
20. 14 Hockey Art as Visual Communication: Insights from Oral Culture 267
21. Part IV Drugs, Violence, and Death
22. 15 The Kayfabe Era: Early Professional Wrestling in Canada 285
23. 16 “The UFC Is Selling Wolf Tickets”: Sport and Fiction in the Ultimate Fighting Championship 303
24. 17 On the Temptations of Doping: Moral Relativism and the Tour de France 319
25. 18 An Insider’s Look at the Vancouver 2010 Luge Tragedy 341
26. 19 Communicating Tragedy: The Death of Nodar Kumaritashvili at the Vancouver Olympics 349
27. 20 The Half a Mile of Heaven’s Gate 361
28. List of Contributors 377
29. Index 381