Abstract
This essay aims at integrating conceptions of literary markets, marketing, and marketability into the study of literature. To combine textual and sociological analysis I look at spatial and spatializing strategies on various levels of literary communication: as fictional settings, as authorial placements, as reading situations, and publishing platforms. My contribution draws on Bourdieu’s interest in the economic side of literature as well as on more recent studies by Jim Collins and David Alworth, who have taken closer looks at the ecologies and affiliations linking literature to consumer culture and its affordances of product placement.
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© 2020 Walter de Gruyter GmbH, Berlin/Boston
Articles in the same Issue
- Frontmatter
- Editorial
- Editorial
- Articles
- How to Read the Literary Market: An Introduction
- How to Read the ‘Literary’ in the Literary Market
- A Twice-Told Tale? Nathaniel Hawthorne, Genre, Sponsorship
- How Useful is Bourdieu’s Notion of Cultural Capital for Describing Literary Markets?
- From Product Placement to Boundary Work: Further Steps towards an Integrated Sociology of Literary Communication
- Greatness and the Convertibility of Literary Capital: W. D. Howells and Black Writers
- “No more little boxes” – Poetic Positionings in the Literary Field
- Books Received
- Books Received
Articles in the same Issue
- Frontmatter
- Editorial
- Editorial
- Articles
- How to Read the Literary Market: An Introduction
- How to Read the ‘Literary’ in the Literary Market
- A Twice-Told Tale? Nathaniel Hawthorne, Genre, Sponsorship
- How Useful is Bourdieu’s Notion of Cultural Capital for Describing Literary Markets?
- From Product Placement to Boundary Work: Further Steps towards an Integrated Sociology of Literary Communication
- Greatness and the Convertibility of Literary Capital: W. D. Howells and Black Writers
- “No more little boxes” – Poetic Positionings in the Literary Field
- Books Received
- Books Received