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Art/Commerce
The Convergence of Art and Marketing in Contemporary Culture
Language:
English
Published/Copyright:
2014
About this book
This book offers a compelling perspective on the striking similarity of art and commerce in contemporary culture. Combining the history and theory of art with theories of contemporary culture and marketing, Maria A. Slowinska chooses three angles (space, object/experience, persona) to bridge present and past, aesthetic appearance and theoretical discourse, and traditional divisions between art and commerce. Beyond both pessimistic and celebratory rhetorics, »Art/Commerce« illuminates contemporary phenomena in which the aestheticization of commerce and the commercialization of aesthetics converge.
Reviews
Besprochen in:
http://www.arteconomy24.ilsole24ore.com, 01.08.2015, Marilena Pirelli
Supplementary Materials
Topics
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Frontmatter
1 -
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Contents
5 -
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Art/Commerce: Blurring the Line
7 -
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Art Spaces/Commercial Spaces
19 -
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Art Objects/Brand Products
109 -
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Artist/Entrepreneur
187 -
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Art/Commerce: The Question of Autonomy
261 -
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Bibliography
271
Publishing information
Pages and Images/Illustrations in book
eBook published on:
September 9, 2014
eBook ISBN:
9783839426197
Edition:
1. Aufl.
Pages and Images/Illustrations in book
Main content:
288
Illustrations:
36
eBook ISBN:
9783839426197
Keywords for this book
Art; Art; Marketing; Marketing; Consumer; Consumer; Culture; Culture; Branding; Branding; Arts; Arts; Economy; Economy; Consumption; Consumption; Theory of Art; Theory of Art; Popular Culture; Popular Culture; Cultural Studies; Cultural Studies
Audience(s) for this book
For an expert adult audience, including professional development and academic research
