Kapitel in diesem Buch

1. Frontmatter 1
2. Content 5
3. Your Ad Here ... 7
4. Multisensory Advertising & Design 15
5. The Sound of Image 29
6. Semiotics of Advertising and the Discourse of Consumption 45
7. Multiple Mona Lisa 61
8. Advertising Effects Despite Scepticism: Eroticism, Humour, and Celebrities 79
9. Advertising 95
10. Wine Advertising and Biography 115
11. Under the spell of the lottery – warning included 133
12. »Raise the flag and make propaganda.« 145
13. Pop & Ads 155
14. »The Voice« of the music industry 175
15. Capitalism Propaganda 191
16. ›... things that people don’t need to have but that – for some reason – would be a good idea to give them.‹ 201
17. Authors 227