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book: Active Audience
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Active Audience

A New Materialistic Interpretation of a Key Concept of Cultural Studies
Language: English
Published/Copyright: 2014

About this book

Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies.

However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.

Reviews

Reviewed in:

GMK-Newsletter, 2 (2013)

Supplementary Materials

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    Frontmatter

    1
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    Contents

    5
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    Foreword

    7
    Rainer Winter
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    Acknowledgements

    11
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    Preface

    13
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    Introduction

    23
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    Chapter One. The Audience as Discursive Subject

    29
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    Chapter Two. Struggling out of the Iron House of Discourse

    45
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    Chapter Three. Towards a New Materialistic Conception of Audiences

    79
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    Coda: Chinese Examples

    115
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    Appendix 1. Towards Global Dialogism

    119
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    Appendix 2. British Cultural Studies, Active Audiences and the Status of Cultural Theory

    145
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    About the Author

    173
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    Index

    175
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
February 24, 2014
eBook ISBN:
9783839418963
Edition:
1. Aufl.
Pages and Images/Illustrations in book
Main content:
180
Download eBook (PDF)
https://doi.org/10.1515/transcript.9783839418963
eBook ISBN: 9783839418963
Keywords for this book
Cultural Studies; Cultural Studies; Media Theory; Media Theory; Discourse; Discourse; Everyday Life; Everyday Life; Stuart Hall; Stuart Hall; David Morley; David Morley; Culture; Culture; Media; Media; Media Aesthetics; Media Aesthetics; Cultural Theory; Cultural Theory
Audience(s) for this book
For an expert adult audience, including professional development and academic research
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