Contents

Chapters in this book

1. Frontmatter 1
2. Contents 5
3. Foreword 7
4. Acknowledgements 11
5. Preface 13
6. Introduction 23
7. Chapter One. The Audience as Discursive Subject 29
8. Chapter Two. Struggling out of the Iron House of Discourse 45
9. Chapter Three. Towards a New Materialistic Conception of Audiences 79
10. Coda: Chinese Examples 115
11. Appendix 1. Towards Global Dialogism 119
12. Appendix 2. British Cultural Studies, Active Audiences and the Status of Cultural Theory 145
13. About the Author 173
14. Index 175