Seven short comments on pragmatic semeiotic and branding
-
Torkild Thellefsen
Abstract
The seven short comments presented here investigate branding from a pragmatic semeiotic point of view. Comment 1 touches upon the brand in an extreme scholastic realistic point of view. Comment 2 focuses on how the brand becomes represented through its replica. Comment 3 investigates if a threshold of attraction exists, a level beyond which someone becomes attracted to a given brand. Comment 4 touches upon the relation between the object and its representation. Comment 5 investigates the concept “quality branding,” which is the process whereby something becomes endowed with certain qualities. Comment 6 defines the concept quasi-empathy as the basis for self-identification and attraction to a given brand. Comment 7 defines the fundamental sign as the sense of community.
© 2009 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
Articles in the same Issue
- The biosemiosis of prescriptive information
- Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000–2008
- Modeling semiosis in Roentgen diagnosis
- The semiosis of stone: A “rocky” rereading of Samuel Taylor Coleridge through Charles Sanders Peirce
- Disability in African films: A semiotic analysis
- Beyond linguistics: Deixis, dementia, and the theatricality of speech in Alzheimer's memoir
- Indexicality as “symptom”: Photography and affect
- Is meaning information? Some thoughts on linguistic ambiguity, embodied emotion, and the making of meaning
- Double binds, triadic binds
- Symbiotic symbolization by hand and mouth in sign language
- Picture, text, and imagetext: Textual polylogy
- Metonymy and its manifestation in visual artworks: Case study of late paintings by Bruegel the Elder
- Comments concerning the artist in a Peircean perspective
- Seven short comments on pragmatic semeiotic and branding
Articles in the same Issue
- The biosemiosis of prescriptive information
- Kitsch, irony, and consumerism: A semiotic analysis of Diesel advertising 2000–2008
- Modeling semiosis in Roentgen diagnosis
- The semiosis of stone: A “rocky” rereading of Samuel Taylor Coleridge through Charles Sanders Peirce
- Disability in African films: A semiotic analysis
- Beyond linguistics: Deixis, dementia, and the theatricality of speech in Alzheimer's memoir
- Indexicality as “symptom”: Photography and affect
- Is meaning information? Some thoughts on linguistic ambiguity, embodied emotion, and the making of meaning
- Double binds, triadic binds
- Symbiotic symbolization by hand and mouth in sign language
- Picture, text, and imagetext: Textual polylogy
- Metonymy and its manifestation in visual artworks: Case study of late paintings by Bruegel the Elder
- Comments concerning the artist in a Peircean perspective
- Seven short comments on pragmatic semeiotic and branding
