Frontmatter

Artikel in diesem Heft

1. Frontmatter
2. The Rise of the Non-Fungible Token (NFT) Market in Turkey: The Effect of Social Media Interaction and the Need for Uniqueness on NFT Purchase Intention^*
3. Walk in Someone Else’s Shoes: Fan Group Behavior and Rivalry in Sport and Athletic Footwear Brands
4. Dynamic Formation of Quality Expectations: Theory and Empirical Evidence
5. A Systematic Analysis of Higher Educational Content Over Social Media for Engagement Optimization
6. Developing Affective Brands: Paratextualization in the Entertainment Industry
7. How Does Social Media Impact Consumers’ Sustainable Purchase Intention?
8. Packaging Global Warming Products: The CIS Strategy as a Driver of Gen Z’s Satisfaction and Loyalty
9. How to Improve the Performance of Email Marketing Campaigns? A Field Experiment Using the Authority Principle to Improve Email Performance
10. Marketing Journal Rankings: Active Scholar Assessment
11. Further Insight into the Usage of Bank Cards Over Cash at the Point-of-Sale?
12. Exploring Must-know Criteria for Effective Customer Segmentation in Online Market Using AHP
13. The Impact of Customer Perceived Justice on Target-Based Customer Citizenship Behaviors: The Mediating Effects of Customer Trust and Affective Commitment
14. Unveiling Brand Convergence in Consideration Sets: The Effects of Purchase for Self or Others and Product Nature