Abstract
Consumers can spend their money on material or experiential purchases with important affective and social implications. Consequently, the present study had two objectives, to examine the influence of the type of purchase, experiential versus material, on the construction of meaningful memories prospectively and retrospectively; and to examine the positive influence of this interpretation in terms of anticipated social connection and nostalgia and reliving intentions. Four experiments were conducted. The results of study 1 showed that experiential purchases were interpreted prospectively as more meaningful memories, and were positively related to social connectedness. Experiments 2 and 3 showed that experiential purchases and special experiential purchases were interpreted as more meaningful memories and were positively related to nostalgia. The last experiment showed that special purchases were interpreted as more meaningful memories, leading to greater nostalgia.
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Articles in the same Issue
- Frontmatter
- Reduction of Ivory Product Purchase in China: The Role of Cultural Values on Ethical Consumption
- The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications
- “How Brands Can Influence Consumers’ Attitudes Towards Visiting Brand-related destinations”
- Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications
- AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want
- The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction
- Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty
- Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model
- Don’t Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude
- “Gusto” or “Taste”? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising
- Does Advertising Facilitate Supplier-Provided Trade Credit?
- Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands
Articles in the same Issue
- Frontmatter
- Reduction of Ivory Product Purchase in China: The Role of Cultural Values on Ethical Consumption
- The Prospection and Retrospection of Experiential Purchases as More Meaningful Memories: Social and Affective Implications
- “How Brands Can Influence Consumers’ Attitudes Towards Visiting Brand-related destinations”
- Consumer Behaviour on AI Applications for Services: Measuring the Impact of Value-Based Adoption Model on Luxurious AI Resorts’ Applications
- AI-Powered Augmented Reality App Satisfies My Beauty Needs and Want
- The 4Ps Marketing Strategy as a Driver of Dynamic Capabilities: Path to Consumer/Voter Satisfaction
- Authenticity as a Strategic Weapon: Navigating the Social Media Battlefield to Enhance Brand Loyalty
- Allurement of Augmented Reality on Behavioral Intention: Delineating the Role of Visual Appeal and Arousal Using Information System Success Model
- Don’t Tell Me to Have, but to Do It! The Role of Luxury Desirability Motives in Reducing Counterfeiting Schadenfreude
- “Gusto” or “Taste”? Anglicisms Change Perceived Product Risk and Product Appeal in Italian Print Advertising
- Does Advertising Facilitate Supplier-Provided Trade Credit?
- Understanding the Incongruent Brand Personalities on Social Media: Evidence from Indian Brands