Is Dr. Frankenstein Still Alive? From Twix to Apple: Commercializing Monstrosity
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Giulia Maria Olivato
Giulia Maria Olivato is a PhD student of English Literature at the University of Verona, department of Modern Languages, Literatures and Cultures. Her research fields include postmodernism, law and literature, and post-colonial studies. Her PhD research is focused on the concept of citizenship in post-colonial London.
Abstract
Contemporary popular culture uses mythical and cultural symbols like monsters as metaphors in order to analyse and shape society and its trends. A perfect example is Frankenstein’s creature, who is a modern monster able to embody human crisis, desires, and fears about self-identity, inclusiveness and social recognition. In particular, in the field of advertising, the use of monsters sets new boundaries between human society and monstrousness. Indeed, advertising acts as a modern Dr Frankenstein by manipulating and determining who the modern monsters are.
About the author
Giulia Maria Olivato is a PhD student of English Literature at the University of Verona, department of Modern Languages, Literatures and Cultures. Her research fields include postmodernism, law and literature, and post-colonial studies. Her PhD research is focused on the concept of citizenship in post-colonial London.
© 2018 Walter de Gruyter GmbH, Berlin/Boston
Artikel in diesem Heft
- Frontmatter
- Focus: Articulating the Body Politic: Intersections in Law, Culture, and Society
- The Sex of the Body Politic: Questioning the Legal Constraints on Genderism between Law and Literature
- Shelley’s Mask
- An Uneasy Character: John Calhoun’s Cameos in The Gorgeous Hussy and Amistad
- Unrepresented and “Circumlocuted” People: Public Institutions and Citizens in Dickens’ Little Dorrit
- Representative Government and Constitutional Reality: Spain between Literature and Political Thought
- House of Cards: Comparing the British and the American TV Series from a Constitutional Perspective
- Turning Vanity Fair into The Cœlestial City: England’s Legal Narratives of the Body Politic from Bunyan to Thackeray
- Research
- Justice in Crisis? On the Popular Jurisprudence of Weimar Film
- Is Dr. Frankenstein Still Alive? From Twix to Apple: Commercializing Monstrosity
- Women, Power & the Decline of the West: Richard Sherwin’s Ethical Wisdom, Krzysztof Koslowski’s Tricolor-Red, & Machiavelli’s Mandragola
- The Popularization of Environmental Rights in TED Talks
- Book Review
- Book Review
Artikel in diesem Heft
- Frontmatter
- Focus: Articulating the Body Politic: Intersections in Law, Culture, and Society
- The Sex of the Body Politic: Questioning the Legal Constraints on Genderism between Law and Literature
- Shelley’s Mask
- An Uneasy Character: John Calhoun’s Cameos in The Gorgeous Hussy and Amistad
- Unrepresented and “Circumlocuted” People: Public Institutions and Citizens in Dickens’ Little Dorrit
- Representative Government and Constitutional Reality: Spain between Literature and Political Thought
- House of Cards: Comparing the British and the American TV Series from a Constitutional Perspective
- Turning Vanity Fair into The Cœlestial City: England’s Legal Narratives of the Body Politic from Bunyan to Thackeray
- Research
- Justice in Crisis? On the Popular Jurisprudence of Weimar Film
- Is Dr. Frankenstein Still Alive? From Twix to Apple: Commercializing Monstrosity
- Women, Power & the Decline of the West: Richard Sherwin’s Ethical Wisdom, Krzysztof Koslowski’s Tricolor-Red, & Machiavelli’s Mandragola
- The Popularization of Environmental Rights in TED Talks
- Book Review
- Book Review
