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Reflections on the Preservation of Tunisian Cultural Heritage in a Post-crisis Context: Between Digitalization and Innovative Promotional Techniques

  • Karim Ben Yahia ORCID logo EMAIL logo und Fedia Bouslama
Veröffentlicht/Copyright: 24. Mai 2023

Abstract

The revival of the value of cultural heritage is imperative for the conservation of this asset. An anchoring between past and present is essential for any nation concerned with preserving this rich heritage, and protecting it from deperdition. A new conceptualization of the preservation of Tunisian cultural heritage in a post-crisis context integrates the role of the state as well as the private sector/NGOs and international institutions to conserve and subsequently promote this heritage. This approach tends to revive certain components of cultural heritage and to revitalize the economic sphere that revolves around it. This research focuses on the integration of digitalization and innovative techniques in order to preserve or even promote Tunisia’s cultural heritage. Qualitative research, through the combination of in-depth interviews and focus groups, was carried out with the governmental sector, private/NGOs, and foreign institutions whose aim is to promote this heritage. The combination of the results of these sectors tends to provide a pragmatic picture of the current post-crisis situation in addition to important managerial contributions. An analysis of the qualitative corpus via T-LAB Plus 2022 made it possible to identify the technologies most mentioned by the respondents.


Corresponding author: Karim Ben Yahia, Department of Management and Marketing, College of Business Administration, University of Bahrain, Sakheer, Sakhir 32038, Bahrain, LARIME, E-mail:
Corrections note: Corrections added after online publication [April 11, 2023]: Minor adjustments throughout the article as part of the regular language editing.

Appendix A: Description of the Profile of Interviewees

Participant Position Company Sector
P1 General Director of Heritage Ministry of Culture Governmental
P2 Director of the Department of Architecture and Urban Planning National Heritage Institute Governmental
P3 Manager Agency for Heritage Development and Cultural Promotion Governmental
P4 Technical manager Expertise France Foreign institution
P5 Technical expert German Agency for International Cooperation GIZ Foreign institution private
P6 CEO DCX (Digital Cultural Xperience)
P7 President of an association Walks of solidarity NGO
P8 Active Member Association for the Safeguarding of the Medina of Tunis NGO
P9 Manager Animed Private
P10 Active member Association for the safeguard of the is – land of Djerba – ASSIDJE NGO
P11 Active member Tunisian Association for the Promotion and Safeguarding of Trades and Artisan Heritage NGO
P12 President of an association Tunisian Heritage and Environment Association NGO

Appendix B: Description of the Profile of the Focus Group Respondents

Focus group 1 Focus group 2
Respondent Sector Respondent Sector
R1 Private R10 NGO
R2 Private R11 NGO
R3 Private R12 NGO
R4 Private R13 NGO
R5 Private R14 NGO
R6 Private R15 NGO
R7 Private R16 NGO
R8 Private R17 NGO
R9 Private R18 NGO
R19 NGO

Appendix C: Some Achievements to Enhance the Tunisian Cultural Heritage

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Published Online: 2023-05-24
Published in Print: 2023-04-25

© 2023 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 6.2.2026 von https://www.degruyterbrill.com/document/doi/10.1515/pdtc-2022-0028/html
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