Abstract
The digital revolution has led to the increasing hybridization of American political discourse with the language and the formats of the web, giving rise to a public/private narration where many communication codes merge and where different discursive voices are interwoven. Through the study of a qualitative dataset of messages posted on the “Timeline” section of the White House’s Facebook profile, the paper aims at examining the multimodal meaning-making strategies chosen to encode official messages with a special focus on the combination of words and images. More in detail, adopting a Critical Multimodal perspective (Machin and Mayr 2012; van Leeuwen 2013), the analysis will investigate the stance (Biber and Conrad 2000; Martin and White 2005) of the digitally remediated institutional voice (Askehave and Ellerup Nielsen 2005; Eisenlauer 2013) in order to explore whether such stance and its related textual practices are influenced by the postmodern, libertarian and play-oriented attitude typical of the so-called ‘hacker/geek’ culture (Coleman 2013; Konzack 2006).
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Articles in the same Issue
- Frontmatter
- Intersubjectivity and Materiality: A Multimodal Perspective
- Multimodality, Cognitive Poetics, and Genre: Reading Grady Hendrix’s novel Horrorstör
- Matt Kish’s “Every Page of Moby-Dick, Illustrated”: A Multimodal Approach
- The Participatory Stance of the White House on Facebook: A Critical Multimodal Analysis
- Multimodal Humor in Plenary Lectures in English and in Spanish
- Book Reviews
- Archer, A., and Breuer, E.: Multimodality in Writing: The State of the Art in Theory, Methodology and Pedagogy
- Koike, D. A and Blyth, C.S.: Dialogue in Multilingual and Multimodal Communities
Articles in the same Issue
- Frontmatter
- Intersubjectivity and Materiality: A Multimodal Perspective
- Multimodality, Cognitive Poetics, and Genre: Reading Grady Hendrix’s novel Horrorstör
- Matt Kish’s “Every Page of Moby-Dick, Illustrated”: A Multimodal Approach
- The Participatory Stance of the White House on Facebook: A Critical Multimodal Analysis
- Multimodal Humor in Plenary Lectures in English and in Spanish
- Book Reviews
- Archer, A., and Breuer, E.: Multimodality in Writing: The State of the Art in Theory, Methodology and Pedagogy
- Koike, D. A and Blyth, C.S.: Dialogue in Multilingual and Multimodal Communities