When We Go to War: Multimodality and Film Title Design
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Welby Ings
Welby Ings is a Professor in Design at AUT University. He holds a Ph.D. in applied narratology and is an elected Fellow of the British Royal Society of Arts. He has published and spoken widely on issues of language, typography, and drawing, and has been a consultant to many international organisations on issues of creativity and learning. He is also a multi-award winning designer, filmmaker and playwright.
Abstract
Film titles are distinctive paratextual artefacts that while supporting and normally prefiguring a film or television series, orchestrate unique modes of address into an expression of identity. These multimodal texts have a bifurcate function. First they establish the film’s title and list the primary creative and management team behind the production. In addition, they can also become unique expressions that interpret the ethos of a film. As such they increasingly stand as appreciable design works in their own right. This article considers the design process and eventual form of a 45-second title sequence developed for the six-part television drama series When We Go to War (2015). In so doing it discusses the work as a multimodal artefact and unpacks the creative relationships between elements and ideas that were interwoven into its fabric.
About the author
Welby Ings is a Professor in Design at AUT University. He holds a Ph.D. in applied narratology and is an elected Fellow of the British Royal Society of Arts. He has published and spoken widely on issues of language, typography, and drawing, and has been a consultant to many international organisations on issues of creativity and learning. He is also a multi-award winning designer, filmmaker and playwright.
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©2015 by De Gruyter Mouton
Artikel in diesem Heft
- Frontmatter
- Multimodal Action and Speaker Positioning in Closing Argument
- A Procedure for Identifying Potential Multimodal Metaphors in TV Commercials
- Moving a King: A Social Semiotic Analysis of Knut Steen’s Sculpture of the Norwegian King Olav V, and Its Relocation
- Essay
- Cross-Cultural Perspective: An Attempt at Bimodal Reflection
- Visual Essay
- When We Go to War: Multimodality and Film Title Design
- Book Reviews
- Jones, R.H., Chik, A., and Hafner, C.A.: Discourse and Digital Practices: Doing Discourse in the Digital Age
- Sigrid Norris: Multimodality in Practice: Investigating Theory-in-Practice through Methodology
- Djonov, E., and Zhao, S.: Critical Multimodal Studies of Popular Discourse
- Susan C. Herring, Dieter Stein, and Tuija Virtanen: Pragmatics of Computer-Mediated Communication
Artikel in diesem Heft
- Frontmatter
- Multimodal Action and Speaker Positioning in Closing Argument
- A Procedure for Identifying Potential Multimodal Metaphors in TV Commercials
- Moving a King: A Social Semiotic Analysis of Knut Steen’s Sculpture of the Norwegian King Olav V, and Its Relocation
- Essay
- Cross-Cultural Perspective: An Attempt at Bimodal Reflection
- Visual Essay
- When We Go to War: Multimodality and Film Title Design
- Book Reviews
- Jones, R.H., Chik, A., and Hafner, C.A.: Discourse and Digital Practices: Doing Discourse in the Digital Age
- Sigrid Norris: Multimodality in Practice: Investigating Theory-in-Practice through Methodology
- Djonov, E., and Zhao, S.: Critical Multimodal Studies of Popular Discourse
- Susan C. Herring, Dieter Stein, and Tuija Virtanen: Pragmatics of Computer-Mediated Communication
