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Ageism and interactional (mis)alignment: Using micro-discourse analysis in the interpretation of everyday talk in a hair-salon

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Published/Copyright: June 22, 2019

Abstract

In the fifty years since Robert Butler coined the term, ageism remains one of the most widely-experienced forms of discrimination in Europe. Some forms of ageism seem overt and easy-to-identify; in many cases, though, it is invisible and deeply rooted in everyday life. This applies, too, to ageism-in-interaction, which, as I argue in this paper, can be very subtle, deeply embedded in a web of routines and expectations generated over a longer interactional history.

I illustrate this embeddedness of ageism-in-interaction by focussing, as a case-study, on an encounter in a hair-salon between an 83-year-old woman and her stylist, aspects of which we might initially be tempted to attribute to the stylist’s orientations to the client’s (older) age. However, as I show, closer scrutiny of the emergent interaction, combined with progressive widening of the analysis to encompass data outside this focal exchange, suggests more nuanced understandings of what is going on. As I also aim to show, the nose-to-data attention to the emergent interactions in this case-study, informed by conversation analysis and combined with wider ethnographic knowledge, is the tool-kit we need to reveal the less visible instances of ageism-in-interaction.

Acknowledgements

The support of an Arts and Humanities Research Council doctoral studentship for the research for this paper is gratefully acknowledged. The paper has also greatly benefitted from helpful comments on an earlier version by Ben Rampton, Camilla Lindholm, Annette Gerstenberg and an anonymous reviewer.

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Appendix A: Transcription notation

Based on Jefferson (2004).

(.) micro-pause
washing emphasis on underlined part of word
>I've been I< spoken faster/
<days go> slower than surrounding talk
ni:ce vowel stretched out
yes, whe↓els pitch shift up/down in following syllable
°yeh° FLASHED talk softer/louder than surrounding talk
£dog walking £ “smile voice”
ye(h)h laughter in word
he he he laughter particles
[it's overlapping talk starts

Appendix B: Supplementary data: additional busy stories

Extract 7 Lesley

Extract 8 Joanna

Received: 2018-05-14
Accepted: 2018-12-04
Published Online: 2019-06-22

©2019 Walter de Gruyter GmbH, Berlin/Boston

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