Abstract
“Where Commerce Meets a Revolution” is the motto of the National Cannabis Industry Association and its annual meetings. “Commerce” clearly refers to the developing for-profit cannabis industry. “Revolution” refers to the ongoing legalization of the drug. “Meets” is more ambiguous: It may suggest an encounter between two similar things, a possible clash of opposites, or something in between. The ambiguity here provides an opportunity to examine how a social movement that understood itself as promoting freedom and social justice thinks about and engages a profit-making industry that its own success has created, acknowledging conflicting values, while also trying to find ways to manage this conflict. Drawing on interviews with major movement actors, I use the concepts of institutional logics and institutional entrepreneurship to examine the relationship between the legalization movement and the cannabis industry.
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Articles in the same Issue
- Articles
- “Where Commerce Meets a Revolution” the Complex Relationship Between the Marijuana Legalization Movement and the Cannabis Industry
- Problematising ‘Recovery’ in Drug Policy within Great Britain: A Comparative Policy Analysis Between England, Wales and Scotland
- Implementing Frequent Substance Use Testing with Swift-Certain-Fair Sanctions: Stakeholder Insights from a Pilot Program with Volunteer Probationers
Articles in the same Issue
- Articles
- “Where Commerce Meets a Revolution” the Complex Relationship Between the Marijuana Legalization Movement and the Cannabis Industry
- Problematising ‘Recovery’ in Drug Policy within Great Britain: A Comparative Policy Analysis Between England, Wales and Scotland
- Implementing Frequent Substance Use Testing with Swift-Certain-Fair Sanctions: Stakeholder Insights from a Pilot Program with Volunteer Probationers