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The traditional sexual script and humor in courtship

  • Elaina M. Ross

    Elaina M. Ross (PhD University of Kansas) is an assistant professor in the Department of Communication and Media Studies at Northeastern State University. Her research examines the intersection of interpersonal and organizational communication and focuses specifically on personal/professional role balance. Email: rossem@nsuok.edu

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    und Jeffrey A. Hall

    Jeffrey A. Hall (PhD University of Southern California) is a professor in the Department of Communication Studies at The University of Kansas. His research focuses on online dating, attraction, flirting, and humor in romantic relationships. He also studies the intersection between the adoption and use of mobile and social media and everyday life and relationship maintenance.

Veröffentlicht/Copyright: 5. Februar 2020
HUMOR
Aus der Zeitschrift HUMOR Band 33 Heft 2

Abstract

To account for sex differences in the production, receptivity, and preference for humor in potential mates during courtship, past research has often adopted an evolutionary approach. The present manuscript will attempt to integrate evolutionary explanations with proximal social and cultural influences using the traditional sexual script and ambivalent sexism theory. The results of both Study 1 (N=227) and Study 2 (N=424) suggest that trait masculinity is positively associated with humor production in courtship, while trait femininity is associated with humor receptivity. Study 1 indicated that the traditional flirting style was associated with less humor production by women, and Study 2 indicated that hostile sexism was related to a lower preference for a humor-producing potential partner by men. A sex difference in humor production in potential partners in Study 2 was no longer detectable once trait gender and hostile sexism was accounted for. Taken together, gender roles, over and above biological sex, influence one’s own humor use in courtship and preference for humor in potential partners.

About the authors

Elaina M. Ross

Elaina M. Ross (PhD University of Kansas) is an assistant professor in the Department of Communication and Media Studies at Northeastern State University. Her research examines the intersection of interpersonal and organizational communication and focuses specifically on personal/professional role balance. Email: rossem@nsuok.edu

Jeffrey A. Hall

Jeffrey A. Hall (PhD University of Southern California) is a professor in the Department of Communication Studies at The University of Kansas. His research focuses on online dating, attraction, flirting, and humor in romantic relationships. He also studies the intersection between the adoption and use of mobile and social media and everyday life and relationship maintenance.

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Published Online: 2020-02-05
Published in Print: 2020-05-27

© 2020 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 21.11.2025 von https://www.degruyterbrill.com/document/doi/10.1515/humor-2019-0017/pdf
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