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"Titelseiten" Communications, vol. 45, no. 3, 2020, pp. I-VI. https://doi.org/10.1515/commun-2020-frontmatter3

(2020). Titelseiten. Communications, 45(3), I-VI. https://doi.org/10.1515/commun-2020-frontmatter3

(2020) Titelseiten. Communications, Vol. 45 (Issue 3), pp. I-VI. https://doi.org/10.1515/commun-2020-frontmatter3

"Titelseiten" Communications 45, no. 3 (2020): I-VI. https://doi.org/10.1515/commun-2020-frontmatter3

Titelseiten. Communications. 2020;45(3): I-VI. https://doi.org/10.1515/commun-2020-frontmatter3

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Online erschienen: 2020-09-04

Erschienen im Druck: 2020-09-25

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Titelseiten
Special Issue: Native and Embedded Advertising Formats in the Digital World
Editorial
Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
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Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
Advertising in disguise? How disclosure and content features influence the effects of native advertising
Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
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