Titelseiten

Artikel in diesem Heft

1. Titelseiten
2. Special Issue: Native and Embedded Advertising Formats in the Digital World
3. Editorial
4. Native and embedded advertising formats: Tensions between a lucrative marketing strategy and consumer fairness
5. Articles
6. Investigating the effects of sponsorship and forewarning disclosures on recipients’ reactance
7. Advertising in disguise? How disclosure and content features influence the effects of native advertising
8. Epistemological and methodical challenges in the research on embedded advertising formats: A constructivist interjection
9. Good journalist, bad blogger? A study on the labeling of paid content in blogs and journalism
10. The concept of integrated communication under close scrutiny: A study on the effects of congruity-based tactics
11. Transparency of digital native and embedded advertising: Opportunities and challenges for regulation and education