Abstract
Food media have become a formidable part of adolescents’ food environments. This study sought to explore how and why adolescents use food media by focusing on selectivity and motives for consumption. We conducted in-depth, semi-structured interviews with 31 Flemish adolescents aged 12 to 16. Food media were both incidentally consumed and selectively sought for education, social utility, and entertainment. The levels of selectivity and motives for consumption varied among the different food media platforms. Incidental consumption was more prevalent with TV cooking shows compared to online food media. The dominant motives for TV cooking show consumption were companionship and entertainment, while online food media were used for a more diverse range of motives dominated by information/inspiration and social interaction. Some participants consumed food media to get motivation and inspiration to improve health and fitness (Fitspiration) while others consumed food media to watch appetizing and aesthetically pleasing food content (Food porn). The social environment in the form of friends and family as well as existing food preferences were dominant psychosocial factors for both traditional and online food media use. Future research is warranted to explore how incidental exposure and the identified motives for use relate to food media effects.
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Artikel in diesem Heft
- Titelseiten
- Editorial
- Editorial 2022
- Articles
- The effects of constructive television news reporting on prosocial intentions and behavior in children: The role of negative emotions and self-efficacy
- “It is their job to make sure that the long-term vision for the show … stays intact”: Using insights from the television format industry to rethink the concept of media events
- Political fact or political fiction? The agenda-setting impact of the political fiction series Borgen on the public and news media
- Exploring adolescents’ motives for food media consumption using the theory of uses and gratifications
- Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos
- Power of the people or the expert? The influence of vox pop and expert statements on news-item evaluation, perceived public opinion, and personal opinion
- New perspective? Comparing frame occurrence in online and traditional news media reporting on Europe’s “Migration Crisis”
- Book Reviews
- Jenkins, H. (2019). Participatory culture. Interviews. Medford, MA: Polity Press. 239 pp.
- Harvey, A. (2020). Feminist media studies. Cambridge: Polity Press. 211 pp.
- Gunkel, D. J. (2020). An introduction to communication and artificial intelligence. Cambridge: Polity Press. 363 pp.
Artikel in diesem Heft
- Titelseiten
- Editorial
- Editorial 2022
- Articles
- The effects of constructive television news reporting on prosocial intentions and behavior in children: The role of negative emotions and self-efficacy
- “It is their job to make sure that the long-term vision for the show … stays intact”: Using insights from the television format industry to rethink the concept of media events
- Political fact or political fiction? The agenda-setting impact of the political fiction series Borgen on the public and news media
- Exploring adolescents’ motives for food media consumption using the theory of uses and gratifications
- Brand in focus: Activating adolescents’ persuasion knowledge using disclosures for embedded advertising in music videos
- Power of the people or the expert? The influence of vox pop and expert statements on news-item evaluation, perceived public opinion, and personal opinion
- New perspective? Comparing frame occurrence in online and traditional news media reporting on Europe’s “Migration Crisis”
- Book Reviews
- Jenkins, H. (2019). Participatory culture. Interviews. Medford, MA: Polity Press. 239 pp.
- Harvey, A. (2020). Feminist media studies. Cambridge: Polity Press. 211 pp.
- Gunkel, D. J. (2020). An introduction to communication and artificial intelligence. Cambridge: Polity Press. 363 pp.