Startseite Sozialwissenschaften The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance
Artikel
Lizenziert
Nicht lizenziert Erfordert eine Authentifizierung

The consequences of being on the agenda: The effect of media and public attention on firms’ stock market performance

  • Toni G. L. A. van der Meer EMAIL logo und Rens Vliegenthart
Veröffentlicht/Copyright: 13. April 2017

Abstract

This study applies agenda setting theory to understand how firms’ financial performance is affected by both the news media and the public agenda. Using content and time-series analysis for the data of five Dutch firms (period 2009−2013), we demonstrate that media attention (newspaper coverage) and public attention (GoogleTrends search) for a firm affect stock market ratings. As hypothesized, the effect of media attention was found to be negative whereas the effect of public attention was positive.

Published Online: 2017-4-13
Published in Print: 2018-3-26

©2017 Walter de Gruyter GmbH, Berlin/Boston

Heruntergeladen am 21.12.2025 von https://www.degruyterbrill.com/document/doi/10.1515/commun-2017-0027/html?lang=de
Button zum nach oben scrollen