Different actors, different factors? A comparison of the news factor orientation between newspaper journalists and civil-society actors
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Hannah Schmid-Petri
,
Thomas Häussler
Abstract
News factors can be conceptualized as general relevance indicators guiding the attention of all humans. However, that doesn’t mean that they are the only factors influencing selection processes or that all news factors have the same importance across different actor types. Within the concept of news factors it is still unclear to what degree those news factors also apply to the communication outside of traditional mass media. We therefore ask whether and how actors with varying degrees of professionalization employ news factors in their communication differently. To answer our research question, we conducted a quantitative content analysis and compared the coverage in traditional newspapers with the communication of civil society actors with varying degrees of professionalization. We analyzed the relevance of news factors within the presentation of a specific issue, namely climate change in Germany. Our results show that news factors are – at least partly – also applied by non-journalist actors. The mass media and the more professionalized civil society actors do not apply news factors more strongly to their communication than do non-professionalized civil society actors. Instead, we find that different actors focus on different news factors.
©2016 Walter de Gruyter GmbH, Berlin Boston
Artikel in diesem Heft
- Frontmatter
- Editorial
- Editorial
- Articles
- Multi-media theme repertoires in the everyday identity practices of young adults
- Different actors, different factors? A comparison of the news factor orientation between newspaper journalists and civil-society actors
- Attribute agenda setting and political advertising: (Dis)association effects, modality of presentation, and consequences for voting
- Conflict, coordination, compromise? The potential of game theory to explain the choice of viewing in shared domestic television use
- Moral justifications in the media debate on globalization in Finland, 1995–2014
- Book Reviews
- Book Review
- Book Review
- Book Review
Artikel in diesem Heft
- Frontmatter
- Editorial
- Editorial
- Articles
- Multi-media theme repertoires in the everyday identity practices of young adults
- Different actors, different factors? A comparison of the news factor orientation between newspaper journalists and civil-society actors
- Attribute agenda setting and political advertising: (Dis)association effects, modality of presentation, and consequences for voting
- Conflict, coordination, compromise? The potential of game theory to explain the choice of viewing in shared domestic television use
- Moral justifications in the media debate on globalization in Finland, 1995–2014
- Book Reviews
- Book Review
- Book Review
- Book Review
