Effects of domestic media use on European integration
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Michael Scharkow
Abstract
In recent research, the declining support for European integration is often attributed to the lack of a European public sphere. The comparatively low level of Europeanization in the news media is said to promote euroscepticism or at least hinder further integration. We ask if, and what kinds of, media effects are theoretically plausible and empirically observable in the context of European integration. Based on Eurobarometer data, we evaluate the impact of domestic media use of EU citizens on their attitudes towards the EU and Europe. Using structural equation modeling (SEM) techniques in a cross-national analysis, we can demonstrate that domestic media use has a positive but small effect on knowledge, attachment to Europe and support for the European Union.
© 2010 Walter de Gruyter GmbH & Co. KG, Berlin/New York
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Artikel in diesem Heft
- Portrayals of older adults in UK magazine advertisements: Relevance of target audience
- Violence in mainstream TV advertising: A comparison of the representation of physical aggression in American and Israeli commercials
- The citizen audience and European transcultural public spheres: Exploring civic engagement in European political communication
- Effects of domestic media use on European integration
- The Effects of Cultural Adaptation in Fundraising Letters: The Case of Help-Self and Help-Others Appeals in a Feminine Culture
- Book reviews
