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Vertical Contract and Competition Intensity in Hotelling’s Model

  • Xingtang Wang , Jie Li and Leonard F.S. Wang EMAIL logo
Published/Copyright: September 1, 2017

Abstract

This paper explores the impact of intensity of rivalry in downstream market on the equilibrium locations of the downstream firms under a vertical market structure á la Hotelling. We find that: (i) the presence of upstream firms softens the spatial competition in downstream market; (ii) minimum differentiation cannot be achieved as the equilibrium outcome and the equilibrium product differentiation is insufficient relative to socially optimum; (iii) social welfare is higher with a higher weight attached to intensity of rivalry, which is different from the non-monotonic relationship under the horizontal market case; (iv) the equilibrium product differentiation is independent of bargaining power under the two-part tariff contracts, which is different from Brekke and Straume (2004) under linear pricing.

JEL Classification: D43; L13; L22

Funding statement: Jie Li acknowledges support from the key project of the National Natural Science Foundation of China (71333007), National Social Science Fund of China (15BJL087), Guangdong Provincial Natural Science Foundation (2014A030313395), and Fundamental Research Funds for the Central Universities (15JNYH001).

Appendix

Fixi=L(λ,β,xi,xj) = N1N2N3+N42(53λ)2(1+λ2)N1=(53λ)[β(3λ)(2λ)(1+λ)7λ+(7λ)λ23]N2=3[1β(2λ)λ](1λ)2(1+λ)xi2N3=[1β(2λ)λ](1λ)2(1+λ)(2xj)xjN4=9β(2λ)(1+λ)(95λ)+5λ[1(3λ)λ][1β(2λ)λ](1λ2)xj

Since the downstream firms are symmetric, substituting xi=xj=x into L(λ,β,xi,xj), we can get l(λ,β,x).

l(λ,β,x)=3β(3λ)(2λ)(1+λ)+M2(53λ)(1λ2)where M=λ[7(7λ)λ]+4x(1λ)[1+λλ2β(2λ)(1+λ)].

We find that when 1<λλ^(β,x),l(λ,β,x)0; when λ^(β,x)<λ<1, l(λ,β,x)>0. As the expression of l(λ,β,x) is too complex, we use Figure 1 to graph λ^(β,x).

Figure 1 The graph of ˆλ(β,x).
Figure 1

The graph of ˆλ(β,x).

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Published Online: 2017-09-01

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