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Partners' influence on each other's television exposure: Dominance or symmetry?
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Ruben P. Konig
Veröffentlicht/Copyright:
20. November 2008
Abstract
In this study we analyzed to what extent partners who share the same household affect each other's exposure to television. With the use of linear structural equation modeling we analyzed data from a large scale representative survey in The Netherlands (n = 697 couples). Results indicate that both men and women influence their partner's exposure to television. When people spend much time watching television, their partners are also likely to spend a lot of time in front of the television. These influences on each other's exposure were of equal magnitude for both men and women. Finally, we found a strong socialization effect of parental viewing in the family of origin.
Keywords:: media use; exposure to television; partners' influence; socialization effect; parental viewing; survey
Published Online: 2008-11-20
Published in Print: 2008-December
© 2008 by Walter de Gruyter GmbH & Co. KG, D-10785 Berlin
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- Partners' influence on each other's television exposure: Dominance or symmetry?
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- Online and print newspapers in Europe in 2003. Evolving towards complementarity
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Schlagwörter für diesen Artikel
media use;
exposure to television;
partners' influence;
socialization effect;
parental viewing;
survey
Artikel in diesem Heft
- Partners' influence on each other's television exposure: Dominance or symmetry?
- The PSI-Process Scales. A new measure to assess the intensity and breadth of parasocial processes
- Online and print newspapers in Europe in 2003. Evolving towards complementarity
- The political economy of Croatian television: Exploring the impact of Latin American telenovelas
- Separating TV ads from TV programming. What we can learn about program-integrated advertising from economic theory and research on media use
- Occupational position and consumption of news: A research note
- Book reviews
- Contributors
- Contents Volume 33 (2008)
