Chapter
Open Access
Branding or Excluding?
The Tenability of the ‘Branding’ Concept in the History of Nineteenth-Century Dutch Book Publishing, Book Printing, and Bookselling
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Rob van de Schoor
Chapters in this book
- Frontmatter 1
- Table of Contents 5
- Introduction 9
- Cultural Branding in the Early Modern Period 31
- Telling a Double Story 61
- A Hero and His History 83
- From Immorality to Immortality 109
- Allegories of Branding 131
- Branding or Excluding? 151
- Hugo Claus 177
- One Book’s Brand is Another Book’s Frame 197
- ‘The Most Successful Writer of the Netherlands’ 215
- Young Adults as Branded Readers 239
- Of Dust and Dollars 257
- ‘This Is What We Share’ 273
- The One Unforgivable Transgression? 293
- Branding the Open-minded Nation 313
- Against the Grain 335
- In Search of the Most Effective Way of Branding 355
- Index of Names 369
Chapters in this book
- Frontmatter 1
- Table of Contents 5
- Introduction 9
- Cultural Branding in the Early Modern Period 31
- Telling a Double Story 61
- A Hero and His History 83
- From Immorality to Immortality 109
- Allegories of Branding 131
- Branding or Excluding? 151
- Hugo Claus 177
- One Book’s Brand is Another Book’s Frame 197
- ‘The Most Successful Writer of the Netherlands’ 215
- Young Adults as Branded Readers 239
- Of Dust and Dollars 257
- ‘This Is What We Share’ 273
- The One Unforgivable Transgression? 293
- Branding the Open-minded Nation 313
- Against the Grain 335
- In Search of the Most Effective Way of Branding 355
- Index of Names 369
