Chapters in this book

1. Frontmatter 1
2. Table of Contents 5
3. “I Am Fluent in over Six Million Forms of Communication” 9
4. Introduction: “What Is This Strange World We’ve Come to?” 11
5. Foreword: “I Have a Bad Feeling About This” 15
6. Part I “First Steps Into A Larger World”: Establishing the Star Wars Storyworld
7. 1. “Thank the Maker!” 35
8. 2.Han Leia Shot First 49
9. 3. From Sequel to Quasi-Novelization 61
10. 4. Another Canon, Another Time 73
11. 5. Franchising Empire 87
12. 6. “You must feel the Force around you!” 101
13. Part II “Never Tell Me the Odds!”: Expanding the Star Wars Universe
14. 7. Transmedia Character Building 117
15. 8. The Digitizing Force of Decipher’s Star Wars Customizable Card Game 129
16. 9. Publishing the New Jedi Order 143
17. 10. How Star Wars Became Museological 155
18. 11. Adapting the Death Star into LEGO 169
19. 12. Invoking the Holy Trilogy 187
20. 13. Chasing Wild Space 199
21. Part III “More Powerful Than You Can Possibly Imagine”: Consolidating the Star Wars Franchise
22. 14. From Transmedia Storytelling to Transmedia Experience 213
23. 15. Space Bitches, Witches, and Kick-Ass Princesses 225
24. 16. Some People Call Him a Space Cowboy 241
25. 17. The Kiss Goodnight from a Galaxy Far, Far Away 253
26. 18. Formatting Nostalgia 265
27. 19. Fandom Edits 277
28. Afterword: “You’ll Find I’m Full of Surprises” 289
29. Bibliography 297
30. About the Contributors 317
31. Index 321