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Globalizing Asian Religions

Management and Marketing
  • Edited by: Wendy Smith , Hirochika Nakamaki , Louella Matsunaga and Tamasin Ramsay
Language: English
Published/Copyright: 2019
View more publications by Amsterdam University Press
Global Asia
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About this book

This volume brings together the insights of theories of management and marketing to give an original, alternative view of the organizational dynamics of globalizing Asian New Religious Movements (NRMs) and established religions.

Author / Editor information

Smith Wendy :

Dr Wendy Smith, formerly Senior Lecturer in management and Japanese studies at Monash University, is an anthropologist in the fields of management, religion and Asian studies.Nakamaki Hirochika :

Dr Hirochika Nakamaki, Director-General of the Suita City Museum, Professor Emeritus, National Museum of Ethnology, Japan, and President of the Senri Foundation, is an anthropologist of Japanese religions, Japanese management and calendar studies.Matsunaga Louella :

Dr Louella Matsunaga, Senior Lecturer in the Anthropology of Japan, Oxford Brookes University, researches gender in Japanese companies, branding, and Japanese religions outside Japan.Ramsay Tamasin :

Dr Tamasin Ramsay is an applied anthropologist with special expertise in the Brahma Kumaris, a former NGO Representative to the United Nations (New York) for the Brahma Kumaris, and an activist and researcher in the animal liberation movement.

Reviews

"Globalizing Asian Religions offers readers a wealth of information, especially if they are interested in its soft focus on new religious movements and Japanese traditions. Most of the chapters provide meticulous descriptions of the movements they are analyzing and offer substantial background information for readers who might be less familiar with each movement. This makes the book quite accessible and very teachable. It also raises questions about religious middle management that could make it a good starting point for additional research."
- Daniel Heifetz, University of Pittsburgh, Nova Religio 25, no. 3 (2022)

"This is a very important and timely contribution to the study of Japanese religions in a global setting, with a well-researched and solid introduction and a rich variety of case studies, which I would warmly recommend to both graduate students and specialists in the field."
- Ugo Dessì, Religious Studies Review, Vol. 46 (2020)


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Wendy Smith, Hirochika Nakamaki, Louella Matsunaga and Tamasin Ramsay
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Section 1. Theoretical Approaches

Peter Clarke
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43

Yoshihide Sakurai
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65
Section 2. Empirical Investigations: East Asian Religions

The Historical Background of National and International Religious Cooperation
Susumu Shimazono
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87

The Case of the Church of World Messianity
Hiroshi Iwai
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105

Benjamin Penny
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119
Section 3. Empirical Investigations: Southeast and South Asian Religions

The Demise of the Global Dream of Malaysia’s Arqam
A. B. Shamsul
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139

The Case of the Dhammakaya Temple
Hidetake Yano
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163

Marketing Pentecostal/Charismatic Christianity in Malaysia and Indonesia
Barbara Watson Andaya
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179

Managing and Extending the Global Reach of the Brahma Kumaris World Spiritual University
Wendy Smith and Tamasin Ramsay
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205
Section 4. Empirical Investigations: Japanese Religions in Europe and the Americas

Organizational Issues
Louella Matsunaga
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237

The Development of Japanese Buddhist Missions in Hawaii and Mainland United States
Tomoe Moriya
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259

The Case of Brazil
Masanobu Yamada
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277

Perspectives from Case Studies in Brazil
Ronan Pereira
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295

Guarapiranga, a Sacred Place of the Church of World Messianity of Brazil
Hideaki Matsuoka
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317

Hirochika Nakamaki
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335
Section 5. Future Perspectives: Globalizing New Religions in a Postmodern World

Nobutaka Inoue
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357

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369

Publishing information
Pages and Images/Illustrations in book
eBook published on:
March 14, 2019
eBook ISBN:
9789048531097
Pages and Images/Illustrations in book
Main content:
380
Illustrations:
9
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