Chapters in this book

1. Frontmatter 1
2. Table of Contents 7
3. Introduction 9
4. List of sigla 13
5. I.Re: Mediation
6. 1. Beyond McLuhanism 19
7. 2. McLuhan and the Question of the Book 27
8. I.Embodiment as Incorporation
9. 3. McLuhan and the Body as Medium 41
10. 4. McLuhan, Tactility, and the Digital 49
11. 5. Mechanical Brides and Vampire Squids 57
12. I.Empathic Media
13. 6. McLuhan: Motion: e-Motion. Towards a Soft Ontology of Media 67
14. 7. Re-Mediating the Medium 79
15. I.Determining Technology
16. 8. McLuhan, Turing, and the Question of Determinism 91
17. 9. Angels and Robots 97
18. I.Being Mediated
19. 10. Marshall McLuhan’s Echo-Criticism 109
20. 11. McLuhan and the Technology of Being 115
21. II
22. 12. The Tragedy of Media: Nietzsche, McLuhan, Kittler 127
23. Coda: On the 50th Anniversary of Understanding Media 149
24. Notes 153
25. Works Cited 185
26. Index 199