Chapters in this book

1. Frontmatter i
2. Table of Contents v
3. List of Tables vii
4. About DIOSCURI ix
5. Prologue: Going beyond Homo Sovieticus 1
6. Part 1 Entrepreneurship: Smooth Hybridization?
7. Repatriate Entrepreneurship in Serbia. Business Culture within Hauzmajstor 15
8. A Small Miracle without Foreign Investors. Villány Wine and Westernized Local Knowledge 35
9. From Local to International and Back. Privatizing Brewing Companies in Eastern Europe 57
10. Reason, Charisma, and the Legacy of the Past. Czechs and Italians in Živnostenská Bank 71
11. Managers as “Cultural Drivers”. Raiffeisen Bank in Croatia 89
12. The Rise of a Banking Empire in Central and Eastern Europe. Raiffeisen International 105
13. Part 2. State Governance: Unilateral Adjustment?
14. Transmitting Western Norms. The SAPARD Program in Eastern Europe 125
15. Cloning or Hybridization? SAPARD in Romania 149
16. Caring Mother and Demanding Father. Cultural Encounters in a Rural Development Program in Bulgaria 167
17. Becoming European: Hard Lessons from Serbia. The Topola Rural Development Program 183
18. Part 3 Economic Knowledge: Does Anything Go?
19. Have Polish Economists Noticed New Institutionalism? 201
20. The Sinuous Path of New Institutional Economics in Bulgaria Soft Institutionalism: The Reception of New Institutional Economics in Croatia 223
21. Soft Institutionalism: The Reception of New Institutional Economics in Croatia 241
22. Institutionalism, the Economic Institutions of Capitalism, and the Romanian Economics Epistemic Community 263
23. Beyond Basic Instinct? On the Reception of New Institutional Economics in Eastern Europe 281
24. Epilogue. Defining the indefinable: East–West Cultural Encounters 311
25. List of Contributors 337
26. Index 339