Book
Open Access
External Communication in Social Media During Asymmetric Conflicts
A Theoretical Model and Empirical Case Study of the Conflict in Israel and Palestine
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Bernd Hirschberger
Language:
English
Published/Copyright:
2021
About this book
Social media increasingly shapes the way in which we perceive conflicts and conflict parties abroad. Conflict parties, therefore, have started using social media strategically to influence public opinion abroad. This book explores the phenomenon by examining, (1) which strategies of external communication conflict parties use during asymmetric conflicts and (2) what shapes the selection of these communication strategies. In a comprehensive case study of the conflict in Israel and Palestine, Bernd Hirschberger shows that the selection of strategies of external communication is shaped by the (asymmetric) conflict structure.
Reviews
Besprochen in:
https://aidnography.blogspot.com, 13.08.2021
Supplementary Materials
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Empirics I – Identifying strategies of externalcommunication in the conflict in Israel and Palestine
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Empirics II – The impact of the operational environment on the selection of the strategy of external communication in the conflict in Israel and Palestine
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Publishing information
Pages and Images/Illustrations in book
eBook published on:
July 30, 2021
eBook ISBN:
9783839455098
Pages and Images/Illustrations in book
Main content:
312
Illustrations:
46
eBook ISBN:
9783839455098
Keywords for this book
Social Media; Social Media; Asymmetric Conflicts; Asymmetric Conflicts; Public Diplomacy; Public Diplomacy; Israel and Palestine; Israel and Palestine; Underdog Effect; Underdog Effect; Strategic Communication Shaming; Strategic Communication Shaming; Branding; Branding; Blaming and Credit Claiming; Blaming and Credit Claiming; Contextual Strategic Constructivism; Contextual Strategic Constructivism; Politics; Politics; Language; Language; Media; Media; Conflict Studies; Conflict Studies; Political Science; Political Science
Audience(s) for this book
For an expert adult audience, including professional development and academic research
Creative Commons
BY 4.0
