The New Formula For Cool
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Judith Kohlenberger
About this book
»Our society has undergone a paradigm shift. In the information age, you and I are the alpha males,« Dr Leonard Hofstadter, experimental physicist and protagonist of the hit sitcom »The Big Bang Theory«, assures himself and his fellow scientists. The success of this and similar formats in American popular culture proves his point: Science has finally discovered the formula for cool.
This interdisciplinary study examines how »cool«, a key aesthetic and affective category in the American imagination, informs contemporary representations of technoscience. Analyzing selected audiovisual productions, Judith Kohlenberger sheds light on current processes of interaction between science and popular culture, two pivotal sources for change in post-industrial America.
Author / Editor information
Judith Kohlenberger (Dr. phil.), geb. 1986, ist Kulturwissenschaftlerin mit Schwerpunkt auf Identitäts- und Repräsentationspolitik. Sie forscht am Institut für Sozialpolitik der Wirtschaftsuniversität Wien und ist am Wittgenstein Centre for Demography and Global Human Capital (IIASA, VID/ÖAW, WU) affiliiert. Sie publiziert zu Wissenschaftsforschung, Migrations- und Bildungsthemen und lehrt im European Studies Programm der Universität Wien.
Reviews
»In her study, Kohlenberger succeeds in dissecting the multiple diverging relationships of science and coolness and provides a compelling analysis of a variety of media texts. This makes ›The New Formula for Cool‹ not only an important go-to for anyone interested in coolness studies, but also an important contribution to North American Studies and explorations of popular culture in general.«
Supplementary Materials
Topics
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Images of Technoscience in the New Millennium Requires Authentication Unlicensed Licensed |
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From American Counterculture to Global Dominance Requires Authentication Unlicensed Licensed |
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Science and the Popular Requires Authentication Unlicensed Licensed |
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The Science of Disaster in Roland Emmerich’s The Day After Tomorrow Requires Authentication Unlicensed Licensed |
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Consumer Cool and the Rise of the Scientist-Entrepreneur in The Social Network and Jobs Requires Authentication Unlicensed Licensed |
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A Conclusion Requires Authentication Unlicensed Licensed |
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