Unit 2 A BRIEF LOOK AT THE HIGHLIGHTS IN THE EVOLUTION OF ECONOMIC SCIENCE

Chapters in this book

1. Frontmatter I
2. Mission Statement 1
3. Contents 5
4. Introduction 11
5. Instructor's Notes 12
6. Self-Study 14
7. Acknowledgements 15
8. Unit 1 SETTING THE SCENE- THE BIG PICTURE 17
9. Unit 2 A BRIEF LOOK AT THE HIGHLIGHTS IN THE EVOLUTION OF ECONOMIC SCIENCE 27
10. Unit 3 THE STRUCTURE OF BUSINESS- PRIVATE AND PUBLIC ENTERPRISE 39
11. Unit 4 MERGERS; MARKETS AND MORE 59
12. Unit 5 THE STOCK EXCHANGE 71
13. Unit 6 PEANUTS! - BANKING 89
14. Unit 7 HAPPINESS IS JUST ROUND THE CORNER - MARKETING & ADVERTISING 107
15. Unit 8 THE RISK ELEMENT- INSURANCE 135
16. Unit 9 FOLLOWING IN THE STEPS OF MOSES - MANAGEMENT AND LEADERSHIP 150
17. Unit 10 HUMAN RESOURCE MANAGEMENT (HRM) 176
18. Unit 11 BREAKING DOWN THE BORDERS - FOREIGN TRADE 188
19. Unit 12 THE QUARTET- TECHNOLOGY, GLOBALIZATION, ETHICS & THE ENVIRONMENT 211
20. Unit 13 INTRODUCTION TO BUSINESS LAW 228
21. Unit 14 SOURCES OF FINANCE & TAXATION 249
22. Bibliography 265