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5. Datenanalyse
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Carsten Baumgarth
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Chapters in this book
- Frontmatter I
- Vorwort V
- Inhaltsverzeichnis VII
- 1. Grundlagen der Marketingforsch 1
- 2. Definition 19
- 3. Design 27
- 4. Datengewinnung 51
- 5. Datenanalyse 97
- 6. Dokumentation 131
- Lösungshinweise 137
- Sachregister 141
Chapters in this book
- Frontmatter I
- Vorwort V
- Inhaltsverzeichnis VII
- 1. Grundlagen der Marketingforsch 1
- 2. Definition 19
- 3. Design 27
- 4. Datengewinnung 51
- 5. Datenanalyse 97
- 6. Dokumentation 131
- Lösungshinweise 137
- Sachregister 141
