Public Relations: Theorie und Systematik

Book

Public Relations

Theorie und Systematik

Language: German

Published/Copyright: 1969

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Frontmatter Publicly Available Download PDF	1
Inhalt Publicly Available Download PDF	3
Α. Analyse des Phänomens „Public Relations“ Requires Authentication Unlicensed Licensed	5
B. Public Relations als soziale Prozesse Requires Authentication Unlicensed Licensed	26
C. Modell-Situationen und die Elemente in Public Relations-Prozessen Requires Authentication Unlicensed Licensed	30
D. Strategie und Taktik in Public Relations-Prozessen Requires Authentication Unlicensed Licensed	48
E. Einige Leitsätze zu Public Relations-Prozessen Requires Authentication Unlicensed Licensed	60
F. Das Instrumentarium für Public Relations-Prozesse Requires Authentication Unlicensed Licensed	70
G. Konsequenzen aus Public Relations-Prozessen Requires Authentication Unlicensed Licensed	124
H. Die Funktionen der Werbung in Public Relations-Prozessen Requires Authentication Unlicensed Licensed	125
J. Über einige Unterschiede zwischen Public Relations, Wirtschaftswerbung, Propaganda und Information Requires Authentication Unlicensed Licensed	126
K. Möglichkeiten und Grenzen der Anwendung von Theorie und Systematik der Public Relations Requires Authentication Unlicensed Licensed	138
Namenverzeichnis Requires Authentication Unlicensed Licensed	149
Stichwortverzeichnis Requires Authentication Unlicensed Licensed	151
Backmatter Requires Authentication Unlicensed Licensed	155

Publishing information

Pages and Images/Illustrations in book

eBook published on:

January 6, 2014

eBook ISBN:

9783111709024

Hardcover published on:

January 1, 1969

Hardcover ISBN:

9783111012902

Edition:

Reprint 2013

Pages and Images/Illustrations in book

Main content:

154

https://doi.org/10.1515/9783111709024

eBook ISBN: 9783111709024

Hardcover ISBN: 9783111012902

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