Public Relations: Theorie und Systematik

Carl Hundhausen

Book

Public Relations

Theorie und Systematik

Carl Hundhausen

Language: German

Published/Copyright: 1969

Published by

Become an author with De Gruyter Brill

Explore this Subject How to publish with us

This book is in the series

Volume 1233 | Sammlung Göschen

Topics

Business and Economics Business Management Management, Organization, Corporate Governance

Frontmatter Publicly Available Download PDF	1
Inhalt Publicly Available Download PDF	3
Α. Analyse des Phänomens „Public Relations“ Requires Authentication Unlicensed Licensed Download PDF	5
B. Public Relations als soziale Prozesse Requires Authentication Unlicensed Licensed Download PDF	26
C. Modell-Situationen und die Elemente in Public Relations-Prozessen Requires Authentication Unlicensed Licensed Download PDF	30
D. Strategie und Taktik in Public Relations-Prozessen Requires Authentication Unlicensed Licensed Download PDF	48
E. Einige Leitsätze zu Public Relations-Prozessen Requires Authentication Unlicensed Licensed Download PDF	60
F. Das Instrumentarium für Public Relations-Prozesse Requires Authentication Unlicensed Licensed Download PDF	70
G. Konsequenzen aus Public Relations-Prozessen Requires Authentication Unlicensed Licensed Download PDF	124
H. Die Funktionen der Werbung in Public Relations-Prozessen Requires Authentication Unlicensed Licensed Download PDF	125
J. Über einige Unterschiede zwischen Public Relations, Wirtschaftswerbung, Propaganda und Information Requires Authentication Unlicensed Licensed Download PDF	126
K. Möglichkeiten und Grenzen der Anwendung von Theorie und Systematik der Public Relations Requires Authentication Unlicensed Licensed Download PDF	138
Namenverzeichnis Requires Authentication Unlicensed Licensed Download PDF	149
Stichwortverzeichnis Requires Authentication Unlicensed Licensed Download PDF	151
Backmatter Requires Authentication Unlicensed Licensed Download PDF	155

Publishing information

Pages and Images/Illustrations in book

eBook published on:

January 6, 2014

eBook ISBN:

9783111709024

Hardcover published on:

January 1, 1969

Hardcover ISBN:

9783111012902

Edition:

Reprint 2013

Pages and Images/Illustrations in book

Main content:

154

https://doi.org/10.1515/9783111709024

eBook ISBN: 9783111709024

Hardcover ISBN: 9783111012902

Keywords for this book

Öffentlichkeitsarbeit

Safety & product resources

Manufacturer information:
Walter de Gruyter GmbH
Genthiner Straße 13
10785 Berlin
productsafety@degruyterbrill.com

Public Relations

Overview

Topics

Table of contents

Bibliographic data