The forms of television: Effects on children’s attention, comprehension, and social behavior

Chapters in this book

1. Frontmatter 1
2. Contents 5
3. Tracing research into formal aspects of television: An introduction 7
4. Part I. Children and the formal attributes of television: Findings of research, implications for production
5. The forms of television: Effects on children’s attention, comprehension, and social behavior 21
6. Children’s attention to television: Implications for production 56
7. Emotions depicted on and stimulated by television programs 97
8. Children and the formats of television advertising 144
9. How children understand television and learn from it: A Swedish perspective 166
10. Television in the lives of French children: A review of recent research 188
11. Beyond the formats of television: The effects of student preconceptions on the experience of televiewing 209
12. Part II. Principles, methods and problems of formative research
13. The educational use of production variables and formative research in programming 233
14. Formative research in the production of television for children 253
15. Formative research and evaluation of instructional television programs 279
16. Methodological aspects of formative research 310
17. About the contributors 331
18. Backmatter 335