Creative Transformation of Organizational Ecosystems

This book delves into the fusion of human experiences with artificial intelligence (AI), offering a profound understanding of Machinic Life Experience Ecosystems (MLXEs) as lived, value-producing relational worlds that drive organizational meaning and transformation. It serves as an accessible, application-oriented exploration of Dynamic Relationality Theory (DRT), addressing the complexities and transformative potential of MLXEs in various sectors.

The first part of this volume provides a comprehensive examination of MLXEs, highlighting how ethics and innovation are infrastructurally coupled in co-intelligent architectures that sustain real-world transformation. The second introduces innovative tools like assemblage theory, category theory, sheaf theory, and gauge theory, which are progressively layered into a stackable modeling architecture that link micro-experiential dynamics to macro-organizational orchestration. The final part presents a generative design framework for leveraging these theories in organizational contexts. It shows how transformation is enacted not only through models but also through interactional design processes between practitioners and modelers, and it emphasizes strategies for innovation, adaptation, and strategic growth through systemic, recursive transformation.

Aiming to demystify complex theoretical concepts, each chapter offers a unique blend of theory and practice, making this book immediately useful for a wide range of audiences, including graduate students, policymakers, and consultants.

• Step-by-step guides for creative transformation in AI-augmented organizational ecosystems
• Practical case studies illustrate how organizations can align strategy, ethics, and innovation through relational dynamics
• Interdisciplinary content with actionable strategies for adaptive, co-intelligent systems at scale

Dr. Kerimcan Ozcan holds a tenured position as Associate Professor of Marketing at the School of Business and Global Innovation, Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing such as branding, customer service, and industrial/B2B marketing.

Dr. Venkat Ramaswamy serves as Professor of Marketing at the Ross School of Business, University of Michigan, Ann Arbor, USA, contributing to innovation, strategy, marketing, branding, IT, operations, and organizational behavior. His scholarly work and practical implementation of ideas have earned him global recognition.

"Ozcan and Ramaswamy model the human-AI dynamic by weaving together strands from business co-creation, mathematical field theory, and post-structuralist philosophy... This book is overflowing with ideas for anyone hoping to understand the future of AI and organizations!" – Kentaro Toyama, W. K. Kellogg Professor of Community Information (School of Information), University of Michigan

"Rich in practical application, this book equips leaders with the tools to navigate complexity, foster co-intelligence, and reimagine stakeholder value... A compelling resource for anyone shaping the future of organizational ecosystems." – Werner Reinartz, Professor of Marketing and Vice Rector of Transfer to Society, University of Cologne

"...a compelling vision for human-allied AI ecosystems, emphasizing co-intelligence and relational adaptivity. Anchored in a robust theoretical framework, the book empowers organizations to align ethical, experiential, and technological dimensions." – Balaram Ravindran, Head of Wadhwani School of Data Science and AI, IIT-Madras, and Fellow of AAAI and INAE.

"One certainty of the AI-imbued future is continuous change. Ozcan and Ramaswamy model the human-AI dynamic by weaving together strands from business co-creation, mathematical field theory, and post-structuralist philosophy. Pithy case studies illustrate the heady concepts. This book is overflowing with ideas for anyone hoping to understand the future of AI and organizations!" – Kentaro Toyama, W. K. Kellogg Professor of Community Information (School of Information), University of Michigan

"Ozcan and Ramaswamy offer a bold and timely rethinking of how organizations transform in today’s AI-driven, interconnected world. Rich in practical application, this book equips leaders with the tools to navigate complexity, foster co-intelligence, and reimagine stakeholder value. For those working at the intersection of CRM, marketing, and innovation, it provides both strategic insight and actionable frameworks. A compelling resource for anyone shaping the future of organizational ecosystems." – Werner Reinartz, Professor of Marketing and Vice Rector of Transfer to Society, University of Cologne

"Creative Transformation of Organizational Ecosystems offers a powerful and timely synthesis–uniting rigorous frameworks, such as Dynamic Relationality Theory, with actionable blueprints for systemic change. This is a culmination of ideas developed in earlier works by the authors and collaborators and offers a compelling vision for human-allied AI ecosystems, emphasizing co-intelligence and relational adaptivity. Anchored in a robust theoretical framework, the book empowers organizations to align ethical, experiential, and technological dimensions. This fieldbook's practical, reflective approach will enable diverse leaders and practitioners to reimagine value creation and drive meaningful impact within evolving intelligent ecosystems." – Balaraman Ravindran, Head of Wadhwani School of Data Science and AI, IIT-Madras, and Fellow of Association for the Advancement of Artificial Intelligence (AAAI) and the Indian National Academy of Engineering (INAE).

"No organisation, public or private, small or global can operate without connected digital, agentic and human ecosystems anymore. Mastery of managing the intersection of ecosystems is not easy and requires organizational vision, flexibility and stamina. Ozcan and Ramawamy expertly outline the complexities ahead and provide tangible examples to navigate the plethora of moving parts. This book brings theory and practice together. It is a powerful lighthouse for anyone who wants to see the big picture of what is awaiting all of us in the next decade." - Alp Kabatepe, Head of CRM Advisory, Infosys Consulting

"As a seasoned IT executive with over 30 years of leadership experience across logistics industry, I recognize the critical need for adaptive and intelligent digital transformation frameworks. Creative Transformation of Organizational Ecosystems delivers exactly that—an integrated methodology for aligning human, technological, and systemic dynamics at scale. The book’s fusion of co-creation thinking with dynamic relational modeling offers valuable tools for logistics leaders seeking to design interoperable, resilient, and future-ready ecosystems. Its strategic depth and applied relevance make it an essential reference for driving sustainable digital transformation." – Yusuf Koç, Vice President Information Technology (Turkey & STAN), CEVA Logistics

"Creative Transformation of Organizational Ecosystems is not just another strategy book — it’s a rare blend of vision, depth, and practical wisdom. It reimagines how organizations can thrive in an AI-augmented, interconnected world showing us that transformation is not a one-time leap, but a living, evolving journey. The way it bridges advanced thinking with real-world impact is truly inspiring. Every chapter sparks new possibilities for collaboration, innovation, and ethical growth. For leaders, innovators, and change-makers who dare to think beyond the conventional, this is a guide that both challenges and empowers you to shape the future." – Murat Atici, CEO, Bimser Software & Solutions

"Creative Transformation of Organizational Ecosystems provides a remarkably well-founded framework for shaping organizational ecosystems in the era of digitalization, AI, and the transformation toward electrified and autonomous mobility. It combines theoretical depth with practical relevance and offers strategic tools to intelligently navigate complex value systems and technological convergence in dynamic markets. Especially in the automotive industry, which is undergoing profound change, the book delivers valuable impulses for cross-system innovation. As a leader in a global technology company, I particularly value its integration of product perspective, organizational development, and co-intelligent transformation." – Denis Cesmeci, Group Product Manager, BMW Group

"This book provides a brilliant answer to today's most pressing organizational question: how to harness the dynamic interplay between humans and machines while keeping what differentiates organizations at their core—a pragmatic handbook for transformation that turns organizational uniqueness into an accelerator for innovation in the AI era. Ozcan and Ramaswamy's Machinic Life-Experience Ecosystems framework offers leaders a transformative methodology to navigate complexity through co-creative engagement across human, machine, and institutional dimensions." – Lale Kof, Head of Information Technology, Clariant