MARKETING TECHNIQUES APPLIED TO THE DEVELOPMENT AND PRESENTATION OF A SEMINAR PROGRAMME

Chapters in this book

1. Frontmatter i
2. TABLE OF CONTENTS v
3. PREFACE viii
4. PART I: THEORY AND PRACTICE OF CONTINUING PROFESSIONAL EDUCATION
5. INTRODUCTION 3
6. NEW DIRECTIONS IN CONTINUING PROFESSIONAL EDUCATION FOR LIBRARIANS CONFERENCE REPORT: CPE SEMINAR IN MARTIN, CZECHOSLOVAKIA 5
7. PRACTICAL HINTS WHEN PLANNING FOR CONTINUING EDUCATION 12
8. THE ROLE OF TRAINING IN EMPLOYEE DEVELOPMENT 17
9. STEPS IN THE DESIGN AND DEVELOPMENT OF DISTANCE LEARNING COURSES 23
10. TUTORIALS: A NETWORK STRATEGY FOR LEARNING 35
11. POSTER SESSIONS AS A CONTINUING PROFESSIONAL EDUCATION TECHNIQUE 37
12. EMPLOYER AS TRAINER: THE ROLE OF THE EMPLOYER REGARDING THE IN-SERVICE TRAINING OF LIBRARY STAFF 42
13. INSTRUCTIONAL TECHNOLOGY IN CONTINUING EDUCATION 45
14. MARKETING CONTINUING PROFESSIONAL EDUCATION 52
15. MARKETING TECHNIQUES APPLIED TO THE DEVELOPMENT AND PRESENTATION OF A SEMINAR PROGRAMME 58
16. ADULT LEARNING IN STUDY CIRCLES (1) 61
17. THE STUDY CIRCLE LIBRARY IN A HISTORICAL PERSPECTIVE 66
18. U.S. GOVERNMENT SUPPORT FOR CONTINUING PROFESSIONAL EDUCATION FOR LIBRARIANS 71
19. LIBRARY SCHOOLS OFFERING TRAINING COURSES IN SERVICES TO THE PRINT-HANDICAPPED: AN UPDATE 78
20. GENERAL PROGRAMME FOR EDUCATION IN AGRICULTURAL INFORMATION (PROGEFIA) 84
21. THE LIBRARY AND INFORMATION SCIENCE PROFESSION: ANTICIPATION OF FUTURE IMPORTANT CHANGES LOCAL, NATIONAL, INTERNATIONAL 89
22. THE CONCEPT OF A UNIVERSITY OF THE WORLD 93
23. PART II: CONTINUING PROFESSIONAL ACTIVITIES AND PROGRAMMES WORLDWIDE
24. AFRICA 105
25. ASIA 108
26. CARIBBEAN AREA 116
27. EUROPE 121
28. SOUTH PACIFIC 128
29. SOUTH AMERICA 131
30. APPENDICES
31. APPENDIX A: CONTINUING PROFESSIONAL EDUCATION RESOURCES IN THE UNITED STATES 135
32. APPENDIX Β: CUSTOMER COMPUTER SEARCH ON DISTANCE EDUCATION 140
33. APPENDIX C: SCOLE Guidelines for Quality in Continuing Education For Information, Library and Media Personnel 143
34. Backmatter 160