From “Nazaré Confusa” to the “Confused Blonde Lady”: The Role of Brazilian “Zuera” as a Post-Mass Media Genre in Digital Culture

Chapters in this book

1. Frontmatter I
2. Acknowledgments V
3. Contents VII
4. A Multi-Layered and Interdisciplinary Approach to Online Virality and its Temporalities 1
5. Part 1: Expression and Genres
6. Is Virality a Digital Concept? 19
7. The Biggest Meme. Harlem Shake Ten Years After 47
8. History Makes Memes. Memes Make History 61
9. From “Nazaré Confusa” to the “Confused Blonde Lady”: The Role of Brazilian “Zuera” as a Post-Mass Media Genre in Digital Culture 79
10. Part 2: Mobilisation and Engagement
11. Memes, Emotional Engagement and Politics 101
12. Virality of #Chadolf #Kitler: Ambivalence in Chiaroscuro 121
13. Unexpected Politicians: The Viral Celebrities of Unrest 143
14. Memetic Social Resilience? Analysing Memes about Political Violence in Present-Day Belfast, Northern Ireland 173
15. Part 3: Circulation and Infrastructures
16. Reactive Communities and Affective Intensities. A Methodological Proposal to Seize the Formation and Circulation of “Anti-System” Assertions on a YouTube Channel 191
17. The Womb, the Banknote and the Trolley. Elements of French Anti-Gender Visual Culture 207
18. On the Move: Played Characters Circulations through Online Landscapes and Infrastructures 227
19. Playing Hide and Seek with Algorithms in the “Gay TikTok”: From Shadowbanning to Platform Affordances 249
20. Authors 269
21. Index 273