Swords as Medieval Icons and Early “Global Brands”
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Warren Tormey
Abstract
Historians of global branding do well to consider the case study of the medieval sword. Crucial to the identities of those who wielded them as finished (and often repurposed) products of expansive, if not largely global networks of supply chains and technological exchanges, swords changed hands regularly and served as key icons representative of medieval globalism. As confirmed in literary evidence and also in historical records, the sword resting ready at the warrior’s side was seldom locally produced and maintained. Instead, records demonstrate that it was intimately aligned with mythic stories of origin, and consistently emerged as the end product of multiple craftsmen, working independently but also interdependently, to align the mythos of the weapon with that of the knight wielding it within a particular historical moment. Further, with its storied background it reflected and confirmed the social capital of a current possessor, thus showing its character as an early version of “global branding” practice. To that end, the example of the sword usefully compliments and adds new dimensions to our understanding of the Global Middle Ages.
Abstract
Historians of global branding do well to consider the case study of the medieval sword. Crucial to the identities of those who wielded them as finished (and often repurposed) products of expansive, if not largely global networks of supply chains and technological exchanges, swords changed hands regularly and served as key icons representative of medieval globalism. As confirmed in literary evidence and also in historical records, the sword resting ready at the warrior’s side was seldom locally produced and maintained. Instead, records demonstrate that it was intimately aligned with mythic stories of origin, and consistently emerged as the end product of multiple craftsmen, working independently but also interdependently, to align the mythos of the weapon with that of the knight wielding it within a particular historical moment. Further, with its storied background it reflected and confirmed the social capital of a current possessor, thus showing its character as an early version of “global branding” practice. To that end, the example of the sword usefully compliments and adds new dimensions to our understanding of the Global Middle Ages.
Chapters in this book
- Frontmatter I
- Contents V
- Globalism in the Pre-Modern World? Questions, Challenges, and the Emergence of a New Approach to the Middle Ages and the Early Modern Age 1
- Global Inferno: Medieval Giants, Monsters, and the Breaching of the Great Barrier 99
- Swords as Medieval Icons and Early “Global Brands” 147
- Ecce! A Ninth-Century Isidorean T-O Map Labeled in Arabic 189
- Going Rogue Across the Globe: International Vagrants, Outlaws, Bandits, and Tricksters from Medieval Europe, Asia, and the Middle East 221
- Modifying Ancestral Memories in Post-Carolingian West Francia and Post-Tang Wuyue China 247
- Scalping Saint Peter’s Head: An Interreligious Controversy over a Punishment from Baghdad to Rome (Eighth to Twelfth Centuries) 273
- A Global Dialogue in al-Kindī’s “A Short Treatise on the Soul” 293
- Globalism in Paul of Antioch’s Letter to a Muslim Friend and Its Refutation by Ibn Taymiyya 315
- The Global Fable in the Middle Ages 351
- Globalism in the Late Middle Ages: The Low German Niederrheinische Orientbericht as a Significant Outpost of a Paradigm Shift. The Move Away from Traditional Eurocentrism 381
- The Germanic Translations of Lanfranc’s Surgical Works as Example of Global Circulation of Knowledge 407
- Brick by Brick: Constructing Identity at Don Lope Fernández de Luna’s Parroquieta at La Seo 445
- Quello assalto di Otranto fu cagione di assai male. First Results of a Study of the Globalization in the Neapolitan Army in the 1480s 463
- The Diplomat and the Public House: Ioannes Dantiscus (1485–1548) and His Use of the Inns, Taverns, and Alehouses of Europe 485
- Globalism During the Reign of Queen Elizabeth I 509
- Between East and West: John Pory’s Translation of Leo Africanus’s Description of Africa 537
- The Old and the New – Pepper, Bezoar, and Other Exotic Substances in Bohemian Narratives about Distant Lands from the Middle Ages and Early Modern Period (up to the 1560s) 553
- John Dee and the Creation of the British Empire 581
- Eberhard Werner Happel: A Seventeenth-Century Cosmographer and Cosmopolitan 595
- Globalism Before Modern Globalism 613
- List of Illustrations 623
- Biographies of the Contributors 627
- Index 635
Chapters in this book
- Frontmatter I
- Contents V
- Globalism in the Pre-Modern World? Questions, Challenges, and the Emergence of a New Approach to the Middle Ages and the Early Modern Age 1
- Global Inferno: Medieval Giants, Monsters, and the Breaching of the Great Barrier 99
- Swords as Medieval Icons and Early “Global Brands” 147
- Ecce! A Ninth-Century Isidorean T-O Map Labeled in Arabic 189
- Going Rogue Across the Globe: International Vagrants, Outlaws, Bandits, and Tricksters from Medieval Europe, Asia, and the Middle East 221
- Modifying Ancestral Memories in Post-Carolingian West Francia and Post-Tang Wuyue China 247
- Scalping Saint Peter’s Head: An Interreligious Controversy over a Punishment from Baghdad to Rome (Eighth to Twelfth Centuries) 273
- A Global Dialogue in al-Kindī’s “A Short Treatise on the Soul” 293
- Globalism in Paul of Antioch’s Letter to a Muslim Friend and Its Refutation by Ibn Taymiyya 315
- The Global Fable in the Middle Ages 351
- Globalism in the Late Middle Ages: The Low German Niederrheinische Orientbericht as a Significant Outpost of a Paradigm Shift. The Move Away from Traditional Eurocentrism 381
- The Germanic Translations of Lanfranc’s Surgical Works as Example of Global Circulation of Knowledge 407
- Brick by Brick: Constructing Identity at Don Lope Fernández de Luna’s Parroquieta at La Seo 445
- Quello assalto di Otranto fu cagione di assai male. First Results of a Study of the Globalization in the Neapolitan Army in the 1480s 463
- The Diplomat and the Public House: Ioannes Dantiscus (1485–1548) and His Use of the Inns, Taverns, and Alehouses of Europe 485
- Globalism During the Reign of Queen Elizabeth I 509
- Between East and West: John Pory’s Translation of Leo Africanus’s Description of Africa 537
- The Old and the New – Pepper, Bezoar, and Other Exotic Substances in Bohemian Narratives about Distant Lands from the Middle Ages and Early Modern Period (up to the 1560s) 553
- John Dee and the Creation of the British Empire 581
- Eberhard Werner Happel: A Seventeenth-Century Cosmographer and Cosmopolitan 595
- Globalism Before Modern Globalism 613
- List of Illustrations 623
- Biographies of the Contributors 627
- Index 635
