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Introduction

  • Garvan Callan
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Digital Business Strategy
This chapter is in the book Digital Business Strategy
© 2023 Walter de Gruyter GmbH, Berlin/Boston

© 2023 Walter de Gruyter GmbH, Berlin/Boston

Chapters in this book

  1. Frontmatter I
  2. Acknowledgements IX
  3. Foreword XI
  4. Contents XV
  5. Introduction 1
  6. Part I: The Evolution of Innovation
  7. Introduction 13
  8. Chapter 1 Harnessing the Earliest Technologies Through to Industry 4.0 15
  9. Chapter 2 The Cornerstones of the Digital Age 25
  10. Chapter 3 Joining the Dots – Technology-Enabled Ancestors to Digitally Enabled Pioneers 35
  11. Part II: Developing a Digital Business Strategy
  12. Introduction 61
  13. Chapter 4 What Is Strategy and How Do We Work With It to Drive Purpose and Digital 65
  14. Chapter 5 Making Sense of the Landscape – Looking Out 81
  15. Chapter 6 Business Evaluation and Crafting Priorities – Looking In 95
  16. Part III: Capability Building to Deliver a Digital Business Strategy
  17. Introduction 131
  18. Chapter 7 Customer Centricity – Delivering Great Customer Experience 135
  19. Chapter 8 Efficiency 151
  20. Chapter 9 Digital Engagement 163
  21. Chapter 10 Analytics 183
  22. Chapter 11 Agile 197
  23. Chapter 12 Innovation 209
  24. Chapter 13 Open Through Partnering and Ecosystems 235
  25. Chapter 14 Technology 255
  26. Chapter 15 Risk 271
  27. Part IV: People, Culture, and Digital DNA
  28. Introduction 287
  29. Chapter 16 Breaking Down and Building Up Culture 289
  30. Chapter 17 Structures and Customs of a Digital Business 307
  31. Part V: Delivering Value Through Ambidexterity and Roadmapping
  32. Introduction 323
  33. Chapter 18 Five Pillars of Execution 325
  34. Part VI: Preparing for the Next Wave of Innovation
  35. Chapter 19 Getting Ready to Look Forwards 359
  36. Chapter 20 Themes and Trends That Will Shape the Next Waves of Innovation 367
  37. Conclusion 375
  38. Bibliography 379
  39. List of Figures 385
  40. List of Tables 387
  41. Index 389
  42. About the Author 397
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